Marketing With Teleseminars: Power Strategies

By Marcia Yudkin

Learn how to promote your company, yourself, an event or a cause with a contemporary twist on an old communication medium - the teleseminar.

Accessible even to people without a computer on hand, teleseminars can establish credibility, create a bond of trust, prompt interest in an upcoming program and spark sales.

However, when you're first considering marketing with teleseminars or getting ready for your first presentation, you are sure to have loads of questions. And that's where this compact and informative ebook comes in.

Written by veteran teleseminar presenter, author and marketing coach Marcia Yudkin, MARKETING WITH TELESEMINARS introduces you to the success factors that spell the difference between a flop and a triumph.

The contents include:

Part I: Smart Strategy
Teleseminar versus Webinar? Determine Your Most Profitable Teaching Format
Teleseminars: Eight Factors That Boost Their Perceived Value
Teleseminar Pricing: Two Highly Recommended Teleseminar Pricing Models

Part II: Running a Successful Teleseminar
Host a Teleseminar Like a Talk Show Pro
Interviewing an Expert For a Teleseminar? Avoid These Six Mistakes
Preview Teleseminars: Avoid These Off-Putting Blunders
Tips for Teleseminar Offers
Five Technical Mistakes to Avoid When Running Teleseminars
Teleseminar Handouts: Everything You Need to Know But Forgot to Ask
Teleseminar Security Tips

Part III: Turning Teleseminars into Moneymakers
Why You Should Edit Teleseminar Recordings – and How
From Live Teleseminar to Recorded Lead Generator: Avoid These Common Mistakes
Transform Your Teleseminar into a High-Ticket, High-Value Course

Part IV: Teleseminar Resources

"Marcia Yudkin has poured years of experience in conducting teleseminars into this manual that is not thick in volume and yet is rich in successful teleseminar strategies. I even learned the fine differences between teleseminars and webinars and how to be more mindful of listeners' experience than to be focused on the teleseminar content itself. 'Marketing With Teleseminars' ultimately provides points worth considering that may have been overlooked in my own preparation of phone call sessions for my coaching program and on behalf of colleagues. Definitely worthwhile!" - Nelson Tan, internetmasterycenter.com

• Language: English
• Publisher: Marcia Yudkin
• Release date: May 26, 2012
• ISBN: 9781476200507

Marcia Yudkin

Creative marketing expert Marcia Yudkin has an unparalleled ability to find the right words for a message, an unusual angle to get folks to pay attention, and the promotional strategy that pays off handsomely for her clients.Her 16 books include 6 Steps to Free Publicity, Persuading on Paper, Web Site Marketing Makeover, Meatier Marketing Copy and Freelance Writing for Magazines & Newspapers, a Book of the Month Club selection.Marcia’s articles have appeared in hundreds of magazines, including the New York Times Magazine, TWA Ambassador, USAir Magazine and Business 2.0. For eight years running, she served as an official site reviewer for the Webby Awards and has helped judge the Inc. Magazine Small Business Web Awards.She has been featured in Success Magazine, Entrepreneur, Home Office Computing, Working Woman, Women in Business, dozens of newspapers throughout the world and four times in the Sunday Boston Globe, as well as on National Public Radio.Her clients range from grizzled entrepreneurs to nervous newly self-employed professionals, from software publishers and ecommerce startups to media companies, associations and independent educational programs.Marcia Yudkin holds three Ivy League degrees, including a Ph.D. in the humanities.

Book preview

Marketing With Teleseminars: Power Strategies

by Marcia Yudkin

Author, 6 Steps to Free Publicity and 15 other books

Creative Ways

P.O. Box 305

Goshen MA 01032

http://www.yudkin.com/teleteach.htm

[phone]

Smashwords Edition

Copyright 2011 Marcia Yudkin

Smashwords Edition License Note

All rights reserved. Please obtain written permission before reprinting, duplicating or distributing this ebook, in whole or in part.

Introduction

Keeping me company on my long walks over the summer was a set of CDs by pioneering self-help author Napoleon Hill called Your Right to Be Rich.

Unlike other audio recordings of Hill’s works, this product featured Hill himself lecturing to a live audience. While I find Napoleon Hill’s written works and audiobooks narrated by professionals valuable, this series in his own voice was especially compelling. At times it was electrifying. What is it about someone’s voice that creates such a powerful impact?

After pondering this question and trying to isolate the impressions received from Hill’s voice from the content of his lectures, I can say this:

* Hill comes across as remarkably grounded. It’s clear from his delivery that he knew who he was and what he believed. He had nothing on his mind other than the lecture he was in the process of giving. He was secure in communicating what he believed rather than trying to impress others.

* Hill obviously cared about his audience. He wanted them to believe in themselves and improve themselves. In my opinion, this is something that cannot be faked. As the series of nine CDs went along, the audience responded much more than earlier in the series. They were definitely more and more on his wavelength. I know that if I were in his lecture hall, he would have had 100 percent of my attention.

* I loved his wry sense of humor, which came across in the way he said things as well as what he said. He had a pleasant, well-modulated chuckle that could occasionally go on for quite a while when he had made a good-humored point about human nature.

Hearing his voice rather than an actor’s deliver his ideas made me like Hill more and want to know more about him. Indeed, I had a biography of Hill in my buy it later cart on Amazon.com for more than six months and finally ordered it because of my experience listening to his voice.

All the above point out the essential qualities your listeners pick up from you when they tune into your teleseminars, either by phone or recordings. If you play your cards right, the impressions emanating from your voice can influence people on the fence to want more from you – to hire you and purchase your products. This ebook tells you how to bring