Marketing With Postcards: Top Ten Ways to Use Postcards to Promote Your Business
5/5
()
About this ebook
Grow your business with postcards.
You may have heard that low-cost postcards can help build your business, but do you know ten different business models you can use to make that happen?
Some of the top ten business models for using postcards bring you quick cash, while others slowly and gradually make you a somebody - which indirectly pays off.
Marketing With Postcards contains take-it-to-the-bank strategies, advice, case studies and tips on how to succeed with postcards in any economy, such as:
* Which kinds of postcards work better than "Hello, I exist" ones
* Why it's helpful to be able to turn postcard campaigns on and off as needed
* A three-step postcard strategy that entices your best targets to visit your booth at a trade show
* Three ways postcards can help convince VIPs to take your call
* How to prevent misunderstandings about a postcard offer and motivate people to act at the same time
* The five-step process of using postcards to gradually persuade someone to buy something expensive
* Three ways to sell low-priced items cost-effectively via postcards
* Five little-used techniques for bonding with customers by sending postcards
* Which type of postcard effectively builds you a reputation
* Seven powerful tactics for inspiring repeat business with postcards
* How to know when your postcards have most likely arrived at prospects' homes or offices
* Other magnetic ways to use postcards besides mailing them out
The strategies work for small, medium-sized and large companies, entrepreneurial individuals and non-profit organizations. Implement just one new idea for using postcards from the dozens in this ebook, and you'll be on your way to an infusion of cash or profitable new business connections.
Ready to enjoy radical results from the humble little postcard?
"Marketing budgets are tight, and uncertainty about the place of social media marketing is high. This ebook reinforces the power that postcards have in generating leads, bonding with customers and many other profit-generating uses. When the clever tips and creative resources are put to immediate use, business owners will discover that postcards continue to be the most powerful, versatile, and cost-effective marketing tool." - Flora Morris Brown, Ph.D., Gift Basket Business World
"Marcia's ebook includes 10 of the most practical, creative and
easy-to-implement postcard strategies I've ever heard. With info on the secrets to determining your ROI and exactly who to target, this report is a no-brainer for everyone looking for the best ways to spread the word about their business!" - Julie Hood, InfoMarketingOnline.com
"I always appreciate Marcia's to-the-point style. I can easily see how grassroots marketers, startups, marketing managers and media planners (just to name a few) would easily be able to create several different types of postcard campaigns after reading this report. This quick-read sparks a flood of ideas that will generate leads and keep the cash flowing." - Karon Thackston, Copywriter, Marketing Words
"Marcia delivers here on 10 solid strategies. While some may think that a postcard campaign has to be big, with thousands of postcards being sent, some of the strategies are inexpensive and very easy to implement. It's a no-nonsense, no-fluff report, on target from beginning to end." - Michael Winicki, Author, Killer Techniques to Succeed with Newspaper, Magazine and Yellow Page Advertising
"Marketing With Postcards is rich in solid data I've never seen before: what a campaign costs, how big the price discount should be on your special offer, where to get personalized cartoons for your postcard, and the list goes on. It tells you exactly how to do a mailing that will earn back your expenditure and way more. I wouldn't think of doing a postcard campaign (or indeed, any type of postal marketing) without rereading this fi
Marcia Yudkin
Creative marketing expert Marcia Yudkin has an unparalleled ability to find the right words for a message, an unusual angle to get folks to pay attention, and the promotional strategy that pays off handsomely for her clients.Her 16 books include 6 Steps to Free Publicity, Persuading on Paper, Web Site Marketing Makeover, Meatier Marketing Copy and Freelance Writing for Magazines & Newspapers, a Book of the Month Club selection.Marcia’s articles have appeared in hundreds of magazines, including the New York Times Magazine, TWA Ambassador, USAir Magazine and Business 2.0. For eight years running, she served as an official site reviewer for the Webby Awards and has helped judge the Inc. Magazine Small Business Web Awards.She has been featured in Success Magazine, Entrepreneur, Home Office Computing, Working Woman, Women in Business, dozens of newspapers throughout the world and four times in the Sunday Boston Globe, as well as on National Public Radio.Her clients range from grizzled entrepreneurs to nervous newly self-employed professionals, from software publishers and ecommerce startups to media companies, associations and independent educational programs.Marcia Yudkin holds three Ivy League degrees, including a Ph.D. in the humanities.
Read more from Marcia Yudkin
The Sound Bite Workbook: How to Generate Snappy Tag Lines, Scintillating Interview Quotes, Captivating Book or Article Titles, and Irresistible Marketing or Publicity Handles Rating: 0 out of 5 stars0 ratingsFreelance Copywriter: Top 10 Ways to Get Your Copywriting Business Off the Ground Rating: 4 out of 5 stars4/5Strategic Marketing: Insights on Setting Smart Directions for Your Business Rating: 5 out of 5 stars5/5Meatier Marketing Copy: Insights on Copywriting That Generates Leads and Sparks Sales Rating: 5 out of 5 stars5/5All About Offers: Ignite the Urge to Buy Rating: 0 out of 5 stars0 ratingsNo-Harm Marketing Ethics: How to Attract Customers and Sell So You Still Like Yourself in the Morning Rating: 5 out of 5 stars5/5Marketing for Introverts Rating: 5 out of 5 stars5/5Pricing for Entrepreneurs: Strange Truths About Money in Business Rating: 0 out of 5 stars0 ratingsMarketing With Teleseminars: Power Strategies Rating: 0 out of 5 stars0 ratingsTo the Rescue! 33 Keys to Thriving During a Recession Rating: 0 out of 5 stars0 ratingsBeginner’s Guide to Information Marketing: Your First Kindle Ebook Rating: 0 out of 5 stars0 ratingsThe Marketing Attitude: Insights That Help You Build a Worthy Business Rating: 0 out of 5 stars0 ratingsPublicity Tactics: Insights on Creating Lucrative Media Buzz Rating: 0 out of 5 stars0 ratings
Related to Marketing With Postcards
Related ebooks
Content Marketing Made Easy Rating: 0 out of 5 stars0 ratingsHow To Build Effective Sales Funnels Rating: 0 out of 5 stars0 ratingsBeginner’s Guide to Information Marketing: Your First Kindle Ebook Rating: 0 out of 5 stars0 ratingsMerge: Simplify the Complex Sale in Five Surefire Steps Rating: 0 out of 5 stars0 ratingsKaChing: How to Run an Online Business that Pays and Pays Rating: 3 out of 5 stars3/5Breezy Rating: 0 out of 5 stars0 ratingsBelieve Nation: The Belief of a Nation Rating: 0 out of 5 stars0 ratingsHow To Sell And Market Your Book Rating: 0 out of 5 stars0 ratingsThe Marketing Attitude: Insights That Help You Build a Worthy Business Rating: 0 out of 5 stars0 ratingsMarketing For Free On The Internet Rating: 0 out of 5 stars0 ratingsHow to Create Evergreen Products: Real Fast Results, #12 Rating: 1 out of 5 stars1/5The Owned Media Doctrine: Marketing Operations Theory, Strategy, and Execution for the 21St Century Real–Time Brand Rating: 0 out of 5 stars0 ratingsPresell To Profit Rating: 0 out of 5 stars0 ratingsSelling Local Advertising Rating: 0 out of 5 stars0 ratingsHow I Built My Online Money Making Machine Rating: 0 out of 5 stars0 ratingsTo the Rescue! 33 Keys to Thriving During a Recession Rating: 0 out of 5 stars0 ratingsMarketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business Rating: 0 out of 5 stars0 ratingsMarketing Tactics that Sell: Some Dirty Tricks Rating: 0 out of 5 stars0 ratingsSupremely Successful Selling: Discovering the Magic Ingredient Rating: 5 out of 5 stars5/5Day 1: A Practical Guide to Launching Your New Business Rating: 0 out of 5 stars0 ratingsAttention: Make Irresistible Compelling Offers Rating: 0 out of 5 stars0 ratingsCash Copy How To Offer Your Products And Services So Your Prospects Buy Them ... NOW! Rating: 0 out of 5 stars0 ratingsA Definitive Guide to Long-Term Income from Weekend Workshops: Fast Profit Case Studies, #1 Rating: 0 out of 5 stars0 ratingsArticle Marketing Secrets Rating: 0 out of 5 stars0 ratingsGuerrilla Deal-Making: How to Put the Big Dog on Your Leash and Keep Him There Rating: 0 out of 5 stars0 ratingsInformation Marketing Business: Step-by-Step Startup Guide Rating: 0 out of 5 stars0 ratingsHow To Make Your Advertising Work Even Better: Unleash The Power Of Branded Merchandise Rating: 0 out of 5 stars0 ratings
Marketing For You
Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships Rating: 4 out of 5 stars4/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/5The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere Rating: 5 out of 5 stars5/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5The Millionaire Next Door Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Win In Court Every Time Rating: 5 out of 5 stars5/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5Pre-Suasion: A Revolutionary Way to Influence and Persuade Rating: 4 out of 5 stars4/5The Best Credit Repair Manual Ever Written Rating: 5 out of 5 stars5/5How to Start a Nonprofit Organization: The Complete Guide to Start Non Profit Organization (NPO) Rating: 4 out of 5 stars4/5Robert Cialdini's Influence: The Psychology of Persuasion Summary Rating: 4 out of 5 stars4/5The Passive Income Cheat Sheet Rating: 4 out of 5 stars4/5How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Rating: 4 out of 5 stars4/5Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Rating: 4 out of 5 stars4/580/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Rating: 4 out of 5 stars4/5INSPIRED: How to Create Tech Products Customers Love Rating: 5 out of 5 stars5/5Mastering ChatGPT: 21 Prompts Templates for Effortless Writing Rating: 5 out of 5 stars5/5Ogilvy on Advertising in the Digital Age Rating: 5 out of 5 stars5/5Six Figure Blogging Blueprint Rating: 5 out of 5 stars5/5
Reviews for Marketing With Postcards
1 rating0 reviews
Book preview
Marketing With Postcards - Marcia Yudkin
Marketing With Postcards:
Top Ten Ways to Use Postcards to Promote Your Business
by Marcia Yudkin
Creative Ways
P.O. Box 305
Goshen MA 01032
http://www.yudkin.com/postcardcourse.htm
(413)582-4052
Smashwords Edition
Copyright 2011 Marcia Yudkin
Smashwords Edition License Note
All rights reserved. Please obtain written permission before reprinting, duplicating or distributing this ebook, in whole or in part.
Introduction
Because the postcard has too low a profile in today’s marketing landscape, this report gives it a boost.
Postcards cut through the clutter.
Postcards reach those you want to reach.
Postcards creatively get your message across.
Postcards deliver return on investment.
As you’ll see, there is not only one way to use postcards intelligently and strategically. Indeed, some of the methods described in these pages are downright surprising.
Any profitable postcard campaign starts not with a clever image or turn of phrase but with sound strategy. That’s why a report on using postcards for results doesn’t have a single illustration. I want to make sure you build your postcard campaigns on a solid foundation.
These mighty little message senders are so versatile. In fact, they’re my favorite marketing tool!
Marcia Yudkin
http://www.yudkin.com/postcardcourse.htm
Contents
Introduction
Postcard Marketing Model #1: Generate Leads
Postcard Marketing Model #2: Trigger Immediate Cash Flow With Special Offers
Postcard Marketing Model #3: To Sell a High-Priced Item, Start a Multi-Step Marketing Sequence
Postcard Marketing Model #4: To Sell a Low-Priced Item, Influence Big Shots
Postcard Marketing Model #5: Bond With Customers
Postcard Marketing Model #6: Get VIPs to Take Your Call
Postcard Marketing Model #7: Spark Trade Booth Visits
Postcard Marketing Model #8: Increase Web Site Traffic
Postcard Marketing Model #9: Build a Reputation in an Industry
Postcard Marketing Model #10: Inspire Repeat Business
Learn More About Postcard Marketing
Postcard Marketing Model #1: Generate Leads
Whether you sell leadership training or ping-pong tables, health care plans or lawn mower gizmos, you need a constant flow of potential customers – likely ones –