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Eight Steps to Customer-Centric Thinking
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Walking in your customer’s shoes helps you deliver value messages that customers need to hear. There is an eight-step process to develop the customer-centric thinking approach to marketing –both in retail and business to business.
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P Griffith Lindell
SCROLL DOWN to go directly to all of Griff's eBooks.Deeply dedicated to making marketing - customer focused; selling - about meeting customer needs; strategy - about delivering value; and leadership - about inspiring people.For more than four decades, Griff has served as a strategist and a leader to established, reorganizing, and emerging companies.
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