How do you design products that people are actually going to use? Many answers hide in behavioral psychology. Our guest today is Susan Weinschenk, Ph.D. — a famous speaker, author, and behavioral scientist. How do you grab and hold user's attention? Why are micro-interactions so important? What are the seven drivers of motivation? We discuss these questions (and much more) in this value-packed interview.
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Show Notes

The Team W — Susan's consulting & training company
Human Tech — their podcast on brain science & technology
Susan's books on Amazon
Asana — project management tool for organizing ideas
Thinking, Fast and Slow — a book by Daniel Kahneman on System 1 & System 2
Go to courses.theteamw.com and use your promocode UIBREAKFAST to get 30% off all the video courses (except for team training)
User Experience Fundamentals, Brain and Behavioral Science Fundamentals — free video courses from The Team W
Follow Susan on Twitter: @thebrainlady

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