The IR Communication Handbook: A Checklist

By Jonathan L Passmore

Companies that are looking to raise the standard of their investor relations program have to meet the challenges of demanding, knowledgeable investors and intense competition from other companies that have the same goals. Meeting those challenges requires an organized, systematic approach that will satisfy the audience, be of value to the company, act as an archive for knowledge-building, and act as a communication tool for multiple audiences. This book offers a focused, repeatable process for every communication touchpoint with institutional investors: conference calls, conference speeches and non-deal roadshows. By focusing on the needs of the audience, shareholder relationships can be reinforced, core investors identified and new investors enrolled, supporting the IR goal of strength in good markets and resilience in bad.

• Language: English
• Publisher: Valor IR Consulting LLC
• Release date: Sep 9, 2016
• ISBN: 9780578181318

Book preview

THE IR COMMUNICATION HANDBOOK

A CHECKLIST

Jonathan L. Passmore

Copyright © 2016 Valor IR Consulting LLC.

All rights reserved. No part of this book may be reproduced, stored, or transmitted by any means—whether auditory, graphic, mechanical, or electronic—without written permission of both publisher and author, except in the case of brief excerpts used in critical articles and reviews. Unauthorized reproduction of any part of this work is illegal and is punishable by law.

ISBN: 978-0-578-18035-9 (sc)

ISBN: 978-0-578-18131-8 (e)

Valor IR Consulting LLC

45 Sherman St, Fairfield, CT, USA

203-258-2880

Valor IR Consulting LLC

Because of the dynamic nature of the Internet, any web addresses or links contained in this book may have changed since publication and may no longer be valid. The views expressed in this work are solely those of the author and do not necessarily reflect the views of the publisher, and the publisher hereby disclaims any responsibility for them.

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Lulu Publishing Services rev. date: 8/17/2016

CONTENTS

Acknowledgements

Introduction

Chapter 1 The Expectations Principle

Chapter 2 It Takes Two to Tango

Chapter 3 The Art of Communication

Chapter 4 Meeting Preparation (1)

Chapter 5 Meeting Preparation (2)

Chapter 6 Proactivity

Chapter 7 Afterword

DEDICATION

To my friends and colleagues in the investment markets of the world whose behaviors, wisdom, personalities and passion have all contributed to the creation of this book.

and

To the Investor Relations professional determined to stay ahead in the digital world

ACKNOWLEDGEMENTS

David Bowers, friend and co-founder of Absolute Strategy Research for suggesting and inspiring this idea in the first place;

Kristina Zucchi, friend, former colleague and journalist for her help in editing and correcting my manuscript and translating my English into American;

Marissa Beringer, also friend and former colleague for helping me navigate my way through technology, often to little avail.

INTRODUCTION

So why write this book, and why now?

I joined the market back in 1975, in the City of London more than a decade before Big Bang somewhat civilized that marketplace, introducing a more structured, egalitarian and performance-based culture to the storied Square Mile.

Communications were unsophisticated in the 70’s, to put it mildly: young trainee brokers (like me) being yelled at unmercifully by incoherent, well-dressed thugs (that was before lunch