Coach marketing 2.0: Operational strategies and marketing techniques to start up and promote your coaching activity on the web

By Stefano Calicchio

This text has been conceived as a real training course, during which numerous topics will be explored and resolved, such as

- the best tools for the promotion of a coaching activity, both offline and online;
- marketing techniques dedicated to coaches;
- the consequences of the digital revolution for those involved in coaching;
- digital levers on which to act in order to acquire clients and retain them;
- the transition from traditional to digital communication;
...and much more.

Professional coaches who want to start up or promote their own business cannot leave room for improvisation and need specialist skills. The coaching market is in a completely new paradigm, where on the one hand simplified access to the profession has led to increased competition and on the other hand the client is increasingly demanding. This guide explains to coaches how to find clients and set up their own marketing plan. Stop wasting time and start finding new clients now with the coach 2.0 methodology.
 

• Language: English
• Publisher: Stefano Calicchio
• Release date: Mar 20, 2021
• ISBN: 9791220280655

Book preview

reserved

Introduction

Over the last decade the figure of the coach has emerged prominently in the field of training and personal growth. Thousands of people have faced economic hardship and great sacrifice to successfully complete their training and become recognised coaches working in personal relationships or in business or sporting activities.

For many, the goal today is to combine professional counselling in the field of coaching with their main job. Others have taken the decision to become full-time counsellors, fully committing themselves to this promising activity.

This guide is designed to answer the question that every coach asks when they have finished their training. How do you start to promote and sell your coaching services? There are many possible answers, but all of them need to be answered by knowing the right promotional tools.

In this guide you will find a real training path, which does not pretend to be a definitive solution for starting a business in the field of coaching, but which will greatly help you to understand and discover which are the best strategies to start promoting your new business as a professional coach.

You will be guided in drawing up a good professional marketing plan and you will find some basic tips on leveraging the web for advertising. If you really want to get your coaching business off the ground, this handbook has important and practical information for you.

The coaching market

Think of an emerging profession capable of enhancing the value of clients by helping them achieve important professional, relational or lifestyle goals. Add to this the great opportunity for personal and professional growth of the counsellor, who derives his or her professional success from sharing in the success of their clients. If you can mentally represent all this to yourself, you have understood the potential inherent in the coaching profession.

Becoming a coach requires the background of a very demanding and engaging training/practice. Over the last fifteen years the personal training sector has seen a great development of training offerings aimed at creating consultants in the area of coaching. Many individuals have mastered the know-how needed to do this job well. Many have studied for