SUMMARY - The Content Formula: Calculate The ROI Of Content Marketing Never Waste Money Again By Michael Brenner And Liz Bedor

Written by Shortcut Edition

Narrated by Digital Voice Mike G

This audiobook is narrated by a digital voice.

By reading this summary, you will discover how to calculate the ROI (Return on Investment) of your content marketing strategy.

You will also discover :

• the main criteria for successful marketing;
• the indicators to monitor and how to calculate them;
• how to convince internally and how to obtain budgets;
• the importance of the proposed experience and the requirement of quality;
• the major steps to evaluate in order to attract potential customers and lead them to conversion.

Content marketing has become an important part of many companies today. It represents a high-potential option compared to declining practices such as traditional advertising. However, it is difficult for professionals to find the right method, and especially to quantify their results. It is then impossible to remedy their shortcomings and to target the best performing channels. To deploy an intelligent strategy, it is essential to know how to evaluate the results of its activities. Here is the method for calculating the ROI of your content.

• Language: English
• Publisher: Shortcut Edition
• Release date: Mar 23, 2024
• ISBN: 9798882372834