Audiobook2 hours
Forget The Funnel
Written by Claire Suellentrop and Georgiana Laudi
Narrated by Claire Suellentrop, Georgiana Laudi and Adam Clark
Rating: 5 out of 5 stars
5/5
()
About this audiobook
Your product is great. So why is marketing it so hard?
Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains…lumpy. Slow. Frustratingly inconsistent.
If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company.
It’s time to stop guessing. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth.
Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains…lumpy. Slow. Frustratingly inconsistent.
If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company.
It’s time to stop guessing. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth.
Related to Forget The Funnel
Related audiobooks
The Fractional CMO Method: Attract, Convert and Serve High-Paying Clients on Your Terms Rating: 5 out of 5 stars5/5Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy Rating: 5 out of 5 stars5/5The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning Rating: 4 out of 5 stars4/5No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing Rating: 5 out of 5 stars5/5Mind Capture (Book 1): How to Stand Out in the Age of Advertising Overload Rating: 5 out of 5 stars5/5The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth Rating: 4 out of 5 stars4/5The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million Rating: 5 out of 5 stars5/5Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide Rating: 5 out of 5 stars5/5Customer Success Manifesto: How to get clients to stay longer, feel happy and achieve better results. Rating: 0 out of 5 stars0 ratingsObviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It Rating: 5 out of 5 stars5/5What Customers Hate: Drive Fast and Scalable Growth by Eliminating the Things that Drive Away Business Rating: 5 out of 5 stars5/5Lean Customer Development: Building Products Your Customers Will Buy Rating: 4 out of 5 stars4/5Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress Rating: 5 out of 5 stars5/5Do It! MARKETING: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition Rating: 0 out of 5 stars0 ratingsYou Need PR: An Approachable Guide to Public Relations for Early-Stage Companies Rating: 0 out of 5 stars0 ratingsKiller Copywriting: How to Write Copy That Sells Rating: 0 out of 5 stars0 ratingsSelling Is Hard. Buying Is Harder.: How Buyer Enablement Drives Digital Sales and Shortens the Sales Cycle Rating: 5 out of 5 stars5/5Duct Tape Selling: Think Like a Marketer - Sell Like a Superstar Rating: 4 out of 5 stars4/5The Digital Selling Handbook: Grow Your Sales by Engaging, Prospecting, and Converting Customers the Way They Buy Today Rating: 0 out of 5 stars0 ratingsBuy Now: Creative Marketing that Gets Customers to Respond to You and Your Product Rating: 5 out of 5 stars5/5The B2B Selling Guidebook Rating: 5 out of 5 stars5/5Slow Down, Sell Faster: Understand Your Customer's Buying Process and Maximize Your Sales Rating: 0 out of 5 stars0 ratingsA Happy & Healthy Digital Agency Rating: 5 out of 5 stars5/5Transformational Selling: How to adapt your sales style in the New World Rating: 0 out of 5 stars0 ratingsWhy People Buy: The Real Reason Features and Benefits Selling DOESN'T WORK Rating: 5 out of 5 stars5/5The Sales MBA: How to Influence Corporate Buyers Rating: 0 out of 5 stars0 ratingsInbound Content: A Step-By-Step Guide to Doing Content Marketing the Inbound Way Rating: 0 out of 5 stars0 ratings
Business Development For You
Think and Grow Rich (1937 Edition): The Original 1937 Unedited Edition Rating: 5 out of 5 stars5/5Coach Builder: How to Turn Your Expertise Into a Profitable Coaching Career Rating: 5 out of 5 stars5/5The Leader Habit: Master the Skills You Need to Lead--in Just Minutes a Day Rating: 4 out of 5 stars4/5Your Creative Career: Turn Your Passion into a Fulfilling and Financially Rewarding Lifestyle Rating: 4 out of 5 stars4/5How the Mighty Fall Rating: 4 out of 5 stars4/5Success Mindsets: How Top Entrepreneurs Succeed in Business and Life Rating: 5 out of 5 stars5/5Good to Great Rating: 5 out of 5 stars5/5Questions that Sell: The Powerful Process for Discovering What Your Customer Really Wants, Second Edition Rating: 5 out of 5 stars5/57 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone Rating: 5 out of 5 stars5/5How to Retire Happy, Wild, and Free: Retirement Wisdom That You Won't Get from Your Financial Advisor Rating: 4 out of 5 stars4/5Flipping the Switch: Unleash the Power of Personal Accountability Using the QBQ! Rating: 4 out of 5 stars4/5Grow Rich! With Peace of Mind Rating: 5 out of 5 stars5/5Stretch: Unlock the Power of Less-and Achieve More Than You Ever Imagined Rating: 4 out of 5 stars4/5The Smartest Investment Book You'll Ever Read: The Simple, Stress-Free Way to Reach You Rating: 4 out of 5 stars4/5Bringing Out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement, Third Edition Rating: 5 out of 5 stars5/5It's Okay to Be the Boss: The Step-by-Step Guide to Becoming the Manager Your Employees Need Rating: 5 out of 5 stars5/5The Four Pillars of Investing: Lessons for Building a Winning Portfolio Rating: 5 out of 5 stars5/5The Art of Connection: 7 Relationship-Building Skills Every Leader Needs Now Rating: 5 out of 5 stars5/5Simple Rules: How to Thrive in a Complex World Rating: 4 out of 5 stars4/5Built to Last: Successful Habits of Visionary Companies Rating: 4 out of 5 stars4/5Doughnut Economics: Seven Ways to Think Like a 21st-Century Economist Rating: 5 out of 5 stars5/5Money Confidence: Really Smart Financial Moves for Newly Single Women Rating: 5 out of 5 stars5/5The Money Culture Rating: 4 out of 5 stars4/5Elite Minds: How Winners Think Differently to Create a Competitive Edge and Maximize Success Rating: 5 out of 5 stars5/5The Human Sales Factor: The Human-to-Human Equation for Connecting, Persuading, and Closing the Deal Rating: 5 out of 5 stars5/5Find the Fire: Ignite Your Inspiration--and Make Work Exciting Again Rating: 5 out of 5 stars5/5Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All Rating: 4 out of 5 stars4/5The Lords of Strategy: The Secret Intellectual History of the New Corporate World Rating: 4 out of 5 stars4/5
Reviews for Forget The Funnel
Rating: 4.75 out of 5 stars
5/5
4 ratings0 reviews