Audiobook3 hours
For What It's Worth: Business Wisdom from a Pawnbroker
Written by Les Gold
Narrated by Walter Dixon
Rating: 4 out of 5 stars
4/5
()
About this audiobook
Businesses these days talk a lot about figuring out what the customer wants. Well, here's your first lesson: the customer doesn't know what he wants. This book is going to show you how to convince him he wants the thing you're selling.
Les Gold has been in business since age twelve, when he started selling used golf clubs from his dad's basement. Now he owns Detroit's biggest pawnshop, American Jewelry and Loan, and is the star of the hit reality TV show Hardcore Pawn.
As a third-generation pawnbroker, Gold grew up in the business, dealing with customers who could be unruly and violent as often as they were friendly. He became good at selling just about anything and at buying items for what they were worth. Although he started at his family's small pawnshop, he has now expanded into a fifty-thousand-square-foot former bowling alley, making a thousand deals a day.
On any given day, he could be taking a vintage car in to pawn or chasing down a thief who's just stolen a gold chain from the store. No business school in the world can teach you as much about buying, selling, negotiating, managing employees, dealing with customers, advertising, tracking trends, and predicting the economy's ups and downs.
In this entertaining, honest book, Gold takes you inside some of his weirdest, wackiest deals and steals. From the monkey his dad once took in to pawn to the deal Gold made for a stripper pole, he has no boundaries for what he considers to be part of his business-and neither should you.
You will learn:
How to tell an emotional story when you're selling-and take emotion out of the transaction when you're buying
Why judging your customers before you know them can kill a potential deal
How to deal with risk, both mental and physical
How to communicate with employees (even if they're your own kids)
Why investing in relationships with your community is time well spent
Why your business should never be limited by what others tell you it should be
No place in the world prepares you better for the working world than a pawnshop, and Les Gold takes you inside his shop to share what he's learned from fifty-five years in the most interesting job in the world.
Les Gold has been in business since age twelve, when he started selling used golf clubs from his dad's basement. Now he owns Detroit's biggest pawnshop, American Jewelry and Loan, and is the star of the hit reality TV show Hardcore Pawn.
As a third-generation pawnbroker, Gold grew up in the business, dealing with customers who could be unruly and violent as often as they were friendly. He became good at selling just about anything and at buying items for what they were worth. Although he started at his family's small pawnshop, he has now expanded into a fifty-thousand-square-foot former bowling alley, making a thousand deals a day.
On any given day, he could be taking a vintage car in to pawn or chasing down a thief who's just stolen a gold chain from the store. No business school in the world can teach you as much about buying, selling, negotiating, managing employees, dealing with customers, advertising, tracking trends, and predicting the economy's ups and downs.
In this entertaining, honest book, Gold takes you inside some of his weirdest, wackiest deals and steals. From the monkey his dad once took in to pawn to the deal Gold made for a stripper pole, he has no boundaries for what he considers to be part of his business-and neither should you.
You will learn:
How to tell an emotional story when you're selling-and take emotion out of the transaction when you're buying
Why judging your customers before you know them can kill a potential deal
How to deal with risk, both mental and physical
How to communicate with employees (even if they're your own kids)
Why investing in relationships with your community is time well spent
Why your business should never be limited by what others tell you it should be
No place in the world prepares you better for the working world than a pawnshop, and Les Gold takes you inside his shop to share what he's learned from fifty-five years in the most interesting job in the world.
Related to For What It's Worth
Related audiobooks
Buying Secrets Retailers Don't Want You to Know Rating: 0 out of 5 stars0 ratingsHowExpert Guide to Toy Collecting: 101 Tips on How to Find, Buy, Collect, and Sell Collectible Toys for Toy Collectors Rating: 0 out of 5 stars0 ratingsPouring with Heart: The Essential Magic behind the Bartenders We Love Rating: 0 out of 5 stars0 ratingsQuit Your Job: How to Live Out Your Dreams, Pursue the Work You Love & Achieve Financial Freedom Rating: 5 out of 5 stars5/5Copper, Iron, and Clay: A Smith's Journey Rating: 0 out of 5 stars0 ratingsCoin Collecting: A Beginners Guide To Starting A Coin Collection Including Gold, Silver and Rare Coins Rating: 5 out of 5 stars5/5Golden Rules for Making Money Rating: 0 out of 5 stars0 ratingsHow To Make Beaded Jewelry: Your Step By Step Guide To Making Beaded Jewelry Rating: 0 out of 5 stars0 ratingsJewelry Business Small Business Book: Have a quick & easy small business start up Right Now with Little or No Money! Rating: 0 out of 5 stars0 ratingsCoin Collecting: Learn How to Start Your Very Own Coin Collection Including Gold, Silver and Rare Coins Rating: 0 out of 5 stars0 ratingsOne Nation Under Gold: How One Precious Metal Has Dominated the American Imagination for Four Centuries Rating: 4 out of 5 stars4/5Rockhounding for Beginners: Your Comprehensive Guide to Finding and Collecting Precious Minerals, Gems, Geodes, & More Rating: 0 out of 5 stars0 ratingsHowExpert Guide to Collectibles: 101+ Tips to Find, Buy, Sell, and Collect Collectibles Rating: 0 out of 5 stars0 ratingsWear Your Dreams: My Life in Tattoos Rating: 4 out of 5 stars4/5The Man Who Made Things Out of Trees Rating: 4 out of 5 stars4/5How To Make Handmade Jewelry: Your Step-By-Step Guide To Making Handmade Jewelry Rating: 0 out of 5 stars0 ratingsStoned: Jewelry, Obsession, and How Desire Shapes the World Rating: 4 out of 5 stars4/5Kiplinger's Invest Your Way to Wealth: How Ordinary People Can Accumulate Extraordinary Amounts of Money Rating: 0 out of 5 stars0 ratingsThe Leatherworking Starter Handbook: Beginner Friendly Guide to Leather Crafting Process, Tips and Techniques Rating: 0 out of 5 stars0 ratingsMove Your Stuff, Change Your Life: How to Use Feng Shui to Get Love, Money, Respect, and Happiness Rating: 4 out of 5 stars4/5Deep in the Wave: A Surfing Guide to the Soul Rating: 4 out of 5 stars4/5The Art of Money Getting Rating: 0 out of 5 stars0 ratingsFarewell, My Subaru: One Man's Search for Happiness Living Green Off the Grid Rating: 3 out of 5 stars3/5Gemstone Guide Book: A Simple Informative Handbook Rating: 0 out of 5 stars0 ratingsSamuel Colt: The Life and Legacy of the Man Who Invented America’s Most Famous Guns Rating: 5 out of 5 stars5/5Crystals for Beginners Rating: 5 out of 5 stars5/5
Marketing For You
Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5The Predictably Irrational Rating: 4 out of 5 stars4/5Pre-Suasion: Channeling Attention for Change Rating: 5 out of 5 stars5/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5Purple Cow: Transform Your Business by Being Remarkable Rating: 5 out of 5 stars5/5Summary: Traction: Get a Grip on Your Business: by Gino Wickman: Key Takeaways, Summary, and Analysis Rating: 5 out of 5 stars5/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5Contagious: Why Things Catch On Rating: 4 out of 5 stars4/5The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature Rating: 4 out of 5 stars4/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Rating: 4 out of 5 stars4/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5Storytelling: A Guide on How to Tell a Story with Storytelling Techniques and Storytelling Secrets Rating: 4 out of 5 stars4/5Yes!: 50 Scientifically Proven Ways to Be Persuasive Rating: 4 out of 5 stars4/5Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Rating: 4 out of 5 stars4/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5The Freedom Shortcut Rating: 5 out of 5 stars5/5
Reviews for For What It's Worth
Rating: 3.875 out of 5 stars
4/5
4 ratings0 reviews