MAGNUS’ MARKETING MINUTE
I had the opportunity to catch up with Odin Clack during one of Jim Linnell’s recent tooling workshops. The founder and owner of Odin Leather Goods, his business has grown to be a sizable enterprise over the last 10 years, now operating out of two dedicated brick-and-mortar retail locations, as well as having a fairly robust online presence. Odin has been a great advocate for leatherworking; he and his family have been featured in numerous news stories and television segments promoting the craft. Most notably, Odin Leather Goods had an episode dedicated to their business on the show Self Employed, on Chip and Joanna Gaines’ Magnolia Network.
Magnus: I appreciate you spending a little bit of time with me today. Now, I know you’ve been successful in bringing a lot of attention to your business and the art of leather working in general. Any advice on how the average person might be able to get some local news coverage or generally earn publicity?
