Your Music and People: creative and considerate fame

Written by Derek Sivers

Narrated by Derek Sivers and Naina Kader

Every creator has the same problems with marketing.

• How do you call attention to your work?
• How do you get your creations into people’s minds and hearts?
• How do you get fans to tell their friends?
• How do you charge money for your labor of love?
• How do you get the media to help?

Derek Sivers was a professional musician before he started a music distribution company that helped 150,000 musicians sell their music to over four million people. So after years of living the problems, he was able to learn the solutions.

“Your Music and People” shares a successful philosophy of getting your work to the world by being creative, considerate, resourceful, and connected.

It’s not just for musicians.

Though it uses music as the example, it is meant for any creator trying to reach people. Early readers called it one of the best books ever written on business marketing.

Example points include:

• Business is just as creative as music.
• Marketing is an extension of your art.
• Marketing means being considerate. Focus on others.
• Being weird is considerate.
• People skills are counterintuitive. To be helped, be helpful.
• Persistence is polite.
• Call the destination and ask for directions.
• Get specific about what you want.
• Be extreme and sharply defined. Proudly exclude most people.
• Money is just a neutral representation of value. Be valuable to others — not just yourself. People like to pay.
• Nobody knows the future, so focus on what doesn’t change.

• Language: English
• Publisher: Hit Media
• Release date: Jun 18, 2020
• ISBN: 9781988575988

Derek Sivers

After making a living as a professional musician, Derek Sivers went looking for ways to sell his own CD online and ended up creating CD Baby, once the largest seller of independent music on the web with over $100M in sales for over 150,000 musician clients. Since 2008, Derek has traveled the world and stayed busy creating and nurturing creative endeavors, like Muckwork, his newest company where teams of efficient assistants help musicians do their “uncreative dirty work.” Derek writes regularly on creativity, entrepreneurship, and music on his blog: http://sivers.org/.

Reviews for Your Music and People

[Sundeep · Rating: 5 out of 5 stars]

This will teach you more than a 3 year MBA Degree.

Very insightful!!!!!!!