Art Guide Australia

Comment Artists As Influencers: Advertising or Advocacy?

A few years ago, a local sustainable fashion label reached out to me via Instagram and offered to send me some of their products for free. This happened during the middle of a pandemic lockdown, and the brand’s bamboo lounge wear and comfy underwear appealed to me greatly as another welcome addition to my stay-at-home wardrobe at the time. Since I wasn’t required to share about the received products or post any photos of myself in the clothes, I agreed.

I later learnt that even though I was not explicitly asked to share photos, the expectation was of course that

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