How To: Academy Series
Written by Edie Lush, Filip Matous and Charlotte McDougall
Narrated by Edie Lush, Filip Matous and Charlotte McDougall
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About this series
How can you give your website the traffic boost it needs? Today, more than ever before, websites can make or break your business. They are the primary place for people to find you online, to research you, and to decide if they trust you.
A single online search can generate millions of website results but people rarely bother to look past the first results page. how to: get your website noticed by web expert Filip Matous will teach you how to boost your Search Engine Optimisation (SEO), to read web analytics like a salesman, to scale what is working, remove what isn't, and look at your website as a business asset.
Titles in the series (2)
- How To Speak With Confidence in Public
1
People buy people, which means that managing our presence and profile is critical. We are constantly meeting and speaking to people who are short of both time and attention. By exploring the concepts of energy (to increase presence) and story structure (to bring content alive and make it concise, accessible and memorable), Edie Lush and Charlotte McDougall offer a practical guide for beating nerves and building the foundation for real self-awareness and confidence. How To Speak With Confidence in Public will help you build your presence and profile and explore techniques to help you present yourself, your personality and your messages in a confident, personable and compelling way - wherever you are and whoever you are talking to. What you'll learn - A heightened awareness of what effective and engaging communication looks and sounds like. - Practical techniques to immediately help you come across with more confidence and authority. - A practical methodology to help you prepare and structure your content and bring it to life. - Nerves: how they can affect us, and what to do about it!
- How To Get Your Website Noticed
3
How can you give your website the traffic boost it needs? Today, more than ever before, websites can make or break your business. They are the primary place for people to find you online, to research you, and to decide if they trust you. A single online search can generate millions of website results but people rarely bother to look past the first results page. how to: get your website noticed by web expert Filip Matous will teach you how to boost your Search Engine Optimisation (SEO), to read web analytics like a salesman, to scale what is working, remove what isn't, and look at your website as a business asset.
Edie Lush
Edie Lush is a speech and communications coach. After studying Political Science at UCLA and International Relations at Yale, Edie Lush joined Charlotte McDougall Associates as a communications coach, and went on to co-author How to Speak with Confidence with Charlotte. Edie is also a journalist who has worked for Bloomberg TV, the BBC, The Spectator, Prospect, The Week and Spectator Business magazines. While not acting as a short-order cook and taxi driver to three children, she runs marathons, plays the piano and ski-tours. Edie lives in London and fights hard to keep her American accent intact.
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