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    The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause
    Audiobook series1 title

    Jossey-Bass Nonprofit Guidebook Series

    Written by Katya Andresen and Kivi Leroux Miller

    Narrated by Vanessa Hart

    ()

    Currently unavailable

    Currently unavailable

    About this series

    Part real-world survival guide and part nitty-gritty how-to handbook, The Nonprofit Marketing Guide will show you how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path thats right for you and your organization, no matter how understaffed or underfunded. Youll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy techniques, both offline and online. The Nonprofit Marketing Guide boils down the best of todays nonprofit marketing theories into practical, cost-effective, can-do strategies and uncovers the street-tested tactics that you really can pull off on your own. Youll also find concrete tips on how to sit down and produce nearly two dozen specific marketing publications for your nonprofit and additional resources on the companion website. Combining big-picture management, decision-making, and strategic elements with reader-friendly tips for implementing a marketing program day in and day out, this book will provide a simple yet powerful framework for building a marketing program.
    LanguageEnglish
    PublisherAscent Audio
    Release dateJul 20, 2020
    The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause

    Titles in the series (1)

    • 10

      The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause
      The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause

      The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause

      Katya Andresen
      1/5 - 1 rating
      1/5 - 1 rating

      Part real-world survival guide and part nitty-gritty how-to handbook, The Nonprofit Marketing Guide will show you how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path thats right for you and your organization, no matter how understaffed or underfunded. Youll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy techniques, both offline and online. The Nonprofit Marketing Guide boils down the best of todays nonprofit marketing theories into practical, cost-effective, can-do strategies and uncovers the street-tested tactics that you really can pull off on your own. Youll also find concrete tips on how to sit down and produce nearly two dozen specific marketing publications for your nonprofit and additional resources on the companion website. Combining big-picture management, decision-making, and strategic elements with reader-friendly tips for implementing a marketing program day in and day out, this book will provide a simple yet powerful framework for building a marketing program.

      Part real-world survival guide and part nitty-gritty how-to handbook, The Nonprofit Marketing Guide will show you how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path thats right for you and your organization, no matter how understaffed or underfunded. Youll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy techniques, both offline and online. The Nonprofit Marketing Guide boils down the best of todays nonprofit marketing theories into practical, cost-effective, can-do strategies and uncovers the street-tested tactics that you really can pull off on your own. Youll also find concrete tips on how to sit down and produce nearly two dozen specific marketing publications for your nonprofit and additional resources on the companion website. Combining big-picture management, decision-making, and strategic elements with reader-friendly tips for implementing a marketing program day in and day out, this book will provide a simple yet powerful framework for building a marketing program.

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