Part 1: Ayal Steinberg, GM Technical Community and Client Engineering.  A life in Sales is discussed in terms of Tech, leadership insights, and calling your shots.  You're guaranteed to find at least one nugget to operationalize.  01:24 Tech Community and Client Engineering05:03 Client Sales versus Technical Sales07:27 5 to 10% More Productive via Reducing Friction10:32 Technical Sales Insights12:30 Defining the Technical Community 13:41 Advice to Sales? 15:36 Calling Your Shots17:30 The Biggest Sin 21:12 State of IBMJan 29th, 2020 - https://podcasts.apple.com/sk/podcast/ayal-steinberg-discusses-ibm-strategy moving-to-the/id605818735?i=1000486478375Jan 26th, 2022 - https://podcasts.apple.com/us/podcast/part-1-al-ayal-steinberg-discuss-dataand-ai-market/id605818735?i=1000549047047LinkedIn: linkedin.com/in/ayalsteinbergWant to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.