Scott Porch, founder of Big IP, which operates the business side of several popular lifestyle podcasts like The John Campea Show, Happy Sad Confused, Star Wars Explained, discusses that state of podcasting, and how it is morphing. He acts as something of a talent manager in expanding these podcasts into more well rounded media companies, with revenue coming from memberships and events. The growth of these businesses will not be driven by ads necessarily. "Podcasters are influencers in a lot of respects and they monetize like an influencer in a lot of respects,” Scott noted.Skip to topic:00:00 Navigating the Complex World of Podcasting and Monetization01:25 Introducing Scott Porch: The Podcasting Pro02:31 The Intricacies of Podcast Production and Distribution07:33 Exploring the Podcast Landscape: Growth, Challenges, and Opportunities15:25 The Evolution of Podcasting: From Audio to Multi-Platform Engagement19:30 The Future of Podcasting: Diversification and Creator Economy26:25 Understanding Podcast Subscriptions and Membership Models35:06 The Realities of Podcast Touring37:52 Monetization Strategies in Podcasting42:14 AI's Impact on Podcasting and Content Creation48:36 The Debate Over Long-Form Podcasts53:23 Challenges and Strategies in Podcast Distribution58:50 Sponsorship and Monetization in the Podcast Industry