In this episode of the MediaBooks Podcast, Kristen discusses how to generate endless content by answering one key question. The focus is on finding your unique voice and marketing strategy, especially in the accounting and bookkeeping fields. With insights into the rise of financial content on TikTok, the episode explores how to leverage such platforms based on your target audience. It provides strategies for establishing yourself as an authority and offers examples of prominent figures in the accounting industry who have done so. Practical advice is given on how to integrate your expertise into your services and make your marketing efforts enjoyable.

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00:00 Intro
01:04 Welcome to the Media Books Podcast: Finding Your Content Creation Spark
01:34 Navigating Content Creation Challenges and Opportunities
02:38 The Rise of FinTalk on TikTok: What It Means for Accountants
03:38 Identifying Your Audience: The Key to Effective Social Media Strategy
06:55 The One Question to Transform Your Marketing Strategy
12:30 Becoming an Authoritative Voice in Your Field
15:12 Practical Steps to Finding Your Unique Subject Matter
16:52 Integrating Your Expertise into Your Services and Talks
17:58 Building a Business and Marketing Strategy You Enjoy