39 min listen
The Guardian's Steve Sachs on voluntary contributions as a reader revenue model
The Guardian's Steve Sachs on voluntary contributions as a reader revenue model
ratings:
Length:
45 minutes
Released:
Nov 16, 2023
Format:
Podcast episode
Description
The Guardian has used voluntary reader contributions as a bulwark of its unique model that blends philanthropy, advertising and voluntary contributions. In the U.S., The Guardian now generates 57%, or $33 million, of its revenue from voluntary contributions, either one-off or recurring.
On this week’s episode of The Rebooting Show, I spoke with Steve Sachs, The Guardian’s U.S. managing director and veteran of non-profit news models, about this approach and how extensible it is for news publishers.
On this week’s episode of The Rebooting Show, I spoke with Steve Sachs, The Guardian’s U.S. managing director and veteran of non-profit news models, about this approach and how extensible it is for news publishers.
Released:
Nov 16, 2023
Format:
Podcast episode
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