37 min listen
Subscriptions in the age of ARPU
ratings:
Length:
38 minutes
Released:
Nov 28, 2023
Format:
Podcast episode
Description
The Rebooting recently wrapped up its second research project in collaboration with BlueConic. Patrick Crane, vp of sales at BlueConic, joined me on The Rebooting Show to discuss the state of subscriptions at publishers and the maturation of the market.
“One of the reasons I call it a forever business is to call out the fact that there is going to be ongoing work,” Patrick told me, “but also that it sets you up to play a very sustainable game.”
Among the topics covered:
The shifting role of steep discounts in subscription programs
Why ad avoidance is really more bad UX avoidance
The wisdom of making subscription products for specific slices of your audience
Check out "The State of Publisher Subscriptions" report.
“One of the reasons I call it a forever business is to call out the fact that there is going to be ongoing work,” Patrick told me, “but also that it sets you up to play a very sustainable game.”
Among the topics covered:
The shifting role of steep discounts in subscription programs
Why ad avoidance is really more bad UX avoidance
The wisdom of making subscription products for specific slices of your audience
Check out "The State of Publisher Subscriptions" report.
Released:
Nov 28, 2023
Format:
Podcast episode
Titles in the series (100)
How Famous Birthdays built a data business off celebrity searches by The Rebooting Show