Aaron Schwartz is the Co-founder and President of Orita, a software company that improves email deliverability. He is also an advisor and investor in various commerce tech companies, including Passport and EcoCart. Previously, Aaron spent seven years building and managing DTC brand Modify Watches and was the President of Loop. Daniel Brady (DB) is the CEO of Orita. As a neuroscientist turned data scientist, he has helped leading eCommerce brands organize their data sets. DB has also worked with CEOs, CTOs, and other leaders to build eCommerce companies.  In this episode… Customers are often overwhelmed by an inbox flooded with marketing emails, leading them to unsubscribe, much to brands’ dismay. Yet these brands are constantly grappling with finding the right balance in their communication frequency to keep customers engaged without driving them away. How can you maintain engagement in your email campaigns while saving money? Using machine learning, data scientists and brand builders Daniel Brady (DB) and Aaron Schwartz have revolutionized customer data usage and engagement. You can implement AI into your email and SMS campaigns to analyze consumer data and identify communication patterns. This allows you to discover optimal touchpoints and avoid inundating your customers with emails. Periodically auditing your email lists can improve deliverability and help maintain higher subscriber engagement. Ultimately, building and nurturing long-lasting customer relationships through email marketing engagement boosts brand loyalty and customer lifetime value. Tune in to the latest episode of The Digital Deep Dive as Aaron Conant welcomes DB and Aaron Schwartz of Orita to discuss enhancing your email marketing campaigns. Together, they share the financial benefits of leveraging AI to enhance email campaigns, how to select tech vendors, and how to optimize your tech stack.