27 min listen
Replace Your Sales-Led Motions with Product-Led Growth with Userflow's Esben Friis-Jensen
Replace Your Sales-Led Motions with Product-Led Growth with Userflow's Esben Friis-Jensen
ratings:
Length:
28 minutes
Released:
Sep 2, 2021
Format:
Podcast episode
Description
Userflow lets your team build customized in-app tours, checklists and surveys, without code. It’s a tool to help drive onboarding and trial conversions. It was a conscious choice of the Userflow team to focus on product-led growth from day one. They try to avoid hiring people to solve problems and look into improving the product instead. “The essence of product-led growth - it’s an approach where you think product first instead of people first.”Topics covered in this episodeWhat is product-led growth and what is the difference between product-led and sales-led growthThe SaaS industry maturing into PLGHow too much customization can make it harder to move away from sales-led motionsExamining if PLG is working within a companyHow to tackle support questions proactivelyThe best tools for product-led growthLinks and ResourcesEsben Friis-Jensen on LinkedInEsben Friis-Jensen on TwitterUserflow Listen to the episodeAs always, you can find this episode — along with all previous episodes — in your podcast player of choice. Just search for “SaaS Open Mic”. If you enjoy it, please take a moment to leave us a review, it’d really help us reach a wider audience. Thank you!
Released:
Sep 2, 2021
Format:
Podcast episode
Titles in the series (55)
SaaS Open Mic 07: Szymon Klimczak, CMO of LiveChat: I sat down with Szymon Klimczak, CMO of LiveChat - A SaaS-based live chat and helpdesk product for businesses. LiveChat was founded in 2002 and has a somewhat remarkable story of pivots, organic growth and selling SaaS before SaaS was really a "thing". by SaaS Open Mic by ChartMogul