The Problem With SaaS Marketing ft. Gia & Claire of Forget The Funnel

FromSaaS Open Mic by ChartMogul

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The Problem With SaaS Marketing ft. Gia & Claire of Forget The Funnel

FromSaaS Open Mic by ChartMogul

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Length:

56 minutes

Released:

Feb 27, 2018

Format:

Podcast episode

Description

Welcome back to this new season of SaaS Open Mic! In this first episode I'm talking to Claire Suellentrop and Georgiana Laudi of Forget The Funnel -- both strong proponents of a more holistic approach to modern SaaS marketing.

Released:

Feb 27, 2018

Format:

Podcast episode

Titles in the series (55)

SaaS founders and innovators share their story! ChartMogul's SaaS Open Mic podcast talks to the most inspiring innovators behind high-growth subscription businesses, identifying key components of their success. ChartMogul helps thousands of businesses use data to understand their customers and reach sustainable growth.

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SaaS Open Mic 05: Holger Seim - CEO, Blinkist: In this episode of SaaS Open Mic, I visited the headquarters of Blinkist - a consumer-focused SaaS business in Berlin, who have recently raised Series A investment and are pioneering in the learning app space. by SaaS Open Mic by ChartMogul
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The Grapevine of B2B: how word of mouth actually works: Word of mouth is one of the oldest forms of marketing there is. It’s also the most effective. But in today’s world, when customers are other companies, what is it really worth? And how are B2B businesses making the most of it? Read this full article and many more at http://blog.chartmogul.com. Narrated by Annie Musgrove Produced by Ed Shelley & Annie Musgrove Music by Podington Bear by SaaS Open Mic by ChartMogul
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SaaS Open Mic 07: Szymon Klimczak, CMO of LiveChat: I sat down with Szymon Klimczak, CMO of LiveChat - A SaaS-based live chat and helpdesk product for businesses. LiveChat was founded in 2002 and has a somewhat remarkable story of pivots, organic growth and selling SaaS before SaaS was really a "thing". by SaaS Open Mic by ChartMogul
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SaaS Open Mic 02: Vinay Seshadri - Director Product, ChartMogul: SaaS Open Mic 02: Vinay Seshadri - Director Product, ChartMogul by ChartMogul by SaaS Open Mic by ChartMogul
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SaaS Open Mic 03: Bjoern Zinssmeister - Founder, Ivyleads: This week I spoke to Bjoern - Founder of Ivyleads, a simple solution for managing and nurturing sales leads. We chatted about his early YCombinator experience, constant involvement in side projects and focus on design. by SaaS Open Mic by ChartMogul
31 min listen
SaaS Open Mic 01: Nikos Moraitakis - CEO, Workable: I grabbed a 20-minute chat with Nikos (@moraitakis), to discuss a range of SaaS-related topics: - How Workable was started (in Greece) and eventually moved to Boston - SaaS Metrics and measurement in a high-growth environment - Customer Churn characteristics – Dealing with a high amount of “sleeper” accounts that eventually reactivate - Pausing vs. cancelling subscriptions, and the perceived difference for customers - The economics of a SaaS business past initial traction stage, and the difficulty of capturing/balancing other business costs - LTV, Payback Period and how to make them useful by SaaS Open Mic by ChartMogul
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Alex Delivet on single-handedly founding the B2B Rocks conference: Alex is a driving force of the Paris startup scene, having founded several startups himself and worked at the capital's startup builder eFounders before moving onto new projects. I wanted to really understand why he decided to create B2B rocks, as well as his vision for the future of the conference. by SaaS Open Mic by ChartMogul
35 min listen
SaaS Open Mic 04: Murat Mutlu - Founder, Marvel: This week I sat down for a chat with Murat, who left a career in design to grow his app prototyping platform, Marvel. Marvel began as a side project, but gained enough traction since launch to rapidly grow into a full-scale business. by SaaS Open Mic by ChartMogul
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Ghost CEO John O’Nolan: How we built the non-profit, distributed SaaS company of our dreams: From blog post, to Kickstarter, to sustainable SaaS business: We spoke to globe trotter founder John O’Nolan to understand what’s behind his mission for open source blogging platform Ghost. by SaaS Open Mic by ChartMogul
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Freemium as a catalyst for growth with Tope Awotona, Founder of Calendly: Tope Awotona, Founder and CEO of Calendly is big on Focus, and it’s clear that this has played a big part in launching his product to the world. Tope moved from a background of Enterprise Sales in businesses like IBM, Perceptive Software and EMC to solve a problem that was close to his heart in those roles: Scheduling. I Spoke to Tope about why the freemium SaaS model has been key to the product’s success so far, how the most important acquisition channel for Calendly is the product itself, and how he manages feedback from customers, among other things. by SaaS Open Mic by ChartMogul
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Fostering feedback culture, with Small Improvements Founder & CEO Per Fragemann: Feedback culture doesn't just happen. In startups feedback is rarely given focus from day one. So how can an established team nurture processes and attitudes towards feedback that make the difference between a desirable company and one you shouldn't touch with a bargepole? Feedback, and the culture surrounding it, is one of the biggest contributors to a company’s desirability, from a recruiting standpoint. But after some quick research, it occurred to me that the act of developing good feedback processes is almost always under-invested in, especially with early stage startups. Per Fragemann has made it his mission to improve feedback and feedback culture in business, with a business he started called Small Improvements. by SaaS Open Mic by ChartMogul
29 min listen
SaaS Open Mic 06: Alex MacCaw - CEO, Clearbit: Since launching in 2015, Clearbit has gone from strength-to-strength in their quest to be the definitive Business Intelligence infrastructure for businesses. In this chat, co-founder and CEO Alex MacCaw talks about his career in tech and engineering, including working for Stripe in the "early" days and travelling the world whilst writing his book on Javascript. by SaaS Open Mic by ChartMogul
42 min listen
Creating a subscription box empire with Jameson Morris: Jameson, now a subscription box pioneer, set out to build his first subscription box business (Conscious Box) purely out of interest and product potential. Yet some years later, he's crafted a formula for subscription box success, and reaps the benefits of a recurring-revenue-based lifestyle business. by SaaS Open Mic by ChartMogul
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Emeric Ernoult, CEO of Agorapulse on taming social media: Emeric of Agorapulse dives deep on measuring social media performance and interaction for businesses and his experience with the problems in the space. If you want to understand the performance of your social media efforts, start here! by SaaS Open Mic by ChartMogul
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Webflow: SaaS, consolidated? With Co-founder Bryant Chou: Webflow is a fascinating product in the SaaS space, partly because it’s commonly associated to a current trend in the industry towards consolidation. I wanted to probe a bit more on this topic, and also understand Bryant’s approach to building, marketing and selling a product that targets multiple user personas. by SaaS Open Mic by ChartMogul
29 min listen
Building a community from scratch with Alex Theuma: Alex Theuma is the man behind the online community SaaScribe, as well as a new B2B SaaS-focused conference called SaaStock, which will take place for the first time this September. So why did Alex move from the world of B2B sales to growing a community — starting from nothing? by SaaS Open Mic by ChartMogul
34 min listen
Going global from day one with Vasco Pedro, CEO of Unbabel: One of the biggest barriers to SaaS businesses going truly global from day one is localization. That is, the process of adapting your product to meet the language and cultural requirements of a specific target market. Vasco Pedro is Founder and CEO of Unbabel, a company helping businesses go global from day one through both AI and human-powered translation as a service. by SaaS Open Mic by ChartMogul
50 min listen
Jukely: Solving live music discovery with subscriptions: Introducing: Jukely Founder, Bora Celik. Jukely is a subscription for going to concerts. For a monthly fee you can go to unlimited live concerts — even every night of the week, if you can handle such a schedule. The music events scene is a tough segment to crack — many startups have tried and failed along the way, trying to use technology to change the way people consume live music. So why is Jukely equipped to succeed where others haven’t? I took away a lot from this conversation that can be applied to any subscription business — SaaS included. Bora has a thirst for constantly experimenting and adapting the product — which he sees as a constant work-in-progress. by SaaS Open Mic by ChartMogul
33 min listen
The key qualities of a founder, with Pietro Bezza of Connect Ventures: Go to the website of London-based Connect Ventures and the first thing you’ll see is three statements: They invest early. They are product focused. They are hands on. But what drives this approach to investing in young startups? I spoke to Managing Partner Pietro Bezza to find out. by SaaS Open Mic by ChartMogul
27 min listen
Grover: Gadgets as a service: As a consumer, an increasing proportion of my digital life can be attributed to subscriptions. Photo editing, movie watching, music listening, ebook reading, blog hosting… and plenty more. But what about subscriptions for physical products? This is the realm of Berlin-based Grover. I paid a visit to their HQ, to chat to Thom Cummings (CMO) and Michael Cassau (CEO) and dig a little deeper. by SaaS Open Mic by ChartMogul
30 min listen
Thinking beyond UX with David Okuniev, Founder of Typeform: Typeform is one of europe’s hottest SaaS businesses, after raising a $15M Series A in 2015. And moving into a beautiful, expansive new office space this year. I wanted to get some insights from David into his thinking around user experience (UX) as a concept, and how the team at Typeform are pushing beyond this into what is referred to as Human Experience. HX spans much wider than UX, and goes at least some of the way towards capturing the complete experience a person encounters when interacting with a brand or company. The Typeform team have published some excellent content around this, showing that they're really pushing the boundaries of current product thinking. by SaaS Open Mic by ChartMogul
21 min listen
Freshdesk's Arun Mani on European SaaS expansion, self-reinvention and diversity: For most SaaS startups, there comes a point when expansion to new markets seems like the logical path to faster growth. Arun Mani is Managing Director for Freshdesk's efforts in Europe, and his approach and philosophy towards this (and career growth in general) is something we should all pay attention to. by SaaS Open Mic by ChartMogul
35 min listen
SaaS pricing mastery with Sharon Savariego, CEO of Mobilize: Looking back at Sharon’s experience, it’s clear that nurturing communication in communities, groups and movements is the underlying theme of her career. This conversation goes deep on the pricing strategy for Mobilize. Sharon and her team have a very clear vision for how the subscription pricing should be structured, with each plan targeting a specific company profile, with a very clear understanding of their set of needs. by SaaS Open Mic by ChartMogul
36 min listen
Zapier CEO Wade Foster on the future of API SaaS: Whether by design or by chance, Zapier has found itself at the center of the unbundling of SaaS and rise of API-based solutions. Enabling code-free integrations between over 800 apps (including ChartMogul), it's clear why this is the case -- Zapier empowers employees across the world to scale their output and effectiveness to new levels. I spoke to Co-Founder and CEO Wade Foster to understand what made him pursue this way back in 2011. by SaaS Open Mic by ChartMogul
31 min listen
From selling berries to selling SaaS with Mikita Mikado of PandaDoc: Mikita Mikado started out on his entrepreneurial career, selling berries he’d picked in his home Belarus, and now runs PandaDoc, a Series-A funded SaaS business in San Francisco. Clearly there’s a LOT that happened between those two points of Mikita’s life. I joined him to try and understand some of the things he’s learned along the way. In our discussion, we cover: - How activities from his youth translate to his business today - How his long-term business relationship with co-founder Serge works successfully, and how the complement each other - Why he’s so passionate about making business transactions and contracts less painful - What metrics are important to the team at PandaDoc, and how they’re actionable - The books he’s learned the most from (which you can find on blog.chartmogul.com) by SaaS Open Mic by ChartMogul
32 min listen
David Cancel, CEO of Drift on chatbots, metrics & mentorship: David Cancel, CEO of Drift is a product person through and through. He’s no stranger to growing a SaaS business, formerly working as CPO at HubSpot after his startup Performable was acquired by the Marketing giant. David firmly believes that the experience of buying business software is lagging far behind the experience we’ve all come to expect from consumer shopping. David and I chatted about his vision of the future of Sales and Marketing software - and how Drift fits into this. (hint: it involves chat bots). by SaaS Open Mic by ChartMogul
25 min listen
Build a company that people root for with Andrew Gazdecki: We're back with a new season of SaaS Open Mic. To kick things off, I talk to Andrew Gazdecki (@agazdecki), former CEO of Bizness Apps & Altcoin (both acquired). His most recent venture is MicroAquire, a marketplace designed to help startups get acquired. Andrew shares his goal to make a thousand millionaires by helping entrepreneurs exit. “The genesis of the idea was, I looked at the market, I saw a lot of options for startups looking to sell.” Tune in for advice about building, selling, and still loving your SaaS businesses. by SaaS Open Mic by ChartMogul
30 min listen
Increasing net dollar retention to build a compelling enterprise SaaS play: Assembly is a software platform for ecommerce businesses. Their suite of products addresses the everyday challenges facing ecommerce entrepreneurs — from optimizing Amazon listings to tracking sales performance across channels. In this week's episode, I talk to Co-Founder and President of Assembly, Adam Crawshaw. Adam tells his own unique story of SaaS entrepreneurship, which, interestingly, started with a podcast much like this. Adam and team are now on a mission to make Assembly an enterprise-ready solution. How, you ask? Listen in or check out the show notes for more detail. by SaaS Open Mic by ChartMogul
23 min listen
Improving customer feedback in SaaS with Canny: we all know that SaaS companies should be collecting customer feedback. But how you should actually manage, process, quantify, categorize and action that feedback data is far from simple. Especially when you’re operating at scale. Canny Co-Founders Sarah and Andrew left their jobs at Facebook to bootstrap Canny as a SaaS business, because they believe there was a better way to handle customer feedback and feature requests. by SaaS Open Mic by ChartMogul
29 min listen
The Problem With SaaS Marketing ft. Gia & Claire of Forget The Funnel: Welcome back to this new season of SaaS Open Mic! In this first episode I'm talking to Claire Suellentrop and Georgiana Laudi of Forget The Funnel -- both strong proponents of a more holistic approach to modern SaaS marketing. by SaaS Open Mic by ChartMogul
56 min listen

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Hiring Global Talent With Liina Laas of Deel: Deel, the payroll and compliance company, recently raised $425 million in series D at a valuation of $5.5 billion. Deel’s exponential growth comes as no surprise considering how remote work has boomed during the pandemic. My guest on this episode of SaaS Open Mic is Liina Laas, the Head of Expansion at Deel. She focuses on expansion in the Central and Eastern European regions. In our conversation, Liina and I looked at trends in hiring. We also talked about best practices for hiring global talent. by SaaS Open Mic by ChartMogul
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The Problem With SaaS Marketing ft. Gia & Claire of Forget The Funnel

The Problem With SaaS Marketing ft. Gia & Claire of Forget The Funnel

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Titles in the series (55)

More Episodes from SaaS Open Mic by ChartMogul