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Google's Page Experience Algorithm Update

Google's Page Experience Algorithm Update

FromEndless Coffee Cup: Digital Marketing Education


Google's Page Experience Algorithm Update

FromEndless Coffee Cup: Digital Marketing Education

ratings:
Length:
66 minutes
Released:
Jul 20, 2021
Format:
Podcast episode

Description

Google’s new update hit in May, Core Web Vitals or Page Experience. This update focuses more on technical aspects of the site than content.
However, at the same time, Google discontinued AMP, in which publishers had to invest heavily to maintain their presence in the search results. These changes will strain the Google-publisher relationship even further.
Even more, because of the technical nature of the update, many businesses are simply unable to do much to accommodate this. Either legacy code that can’t be changed or 3rd party Content Management Systems that all have their own nuances, it is mainly on them to accommodate this update. 
But is Google's influence waning? Many signs point to an industry that is tired of being forced to react to Google's decisions and whims.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Jul 20, 2021
Format:
Podcast episode

Titles in the series (100)

To make it in digital marketing, we need grounded knowledge and systems that create order out of chaos. Marketers need confidence in their strategies, knowledge, and skills. Not only to do amazing and exceptional work, but to reduce stress (at work and at home) and achieve career success. I’m Matt Bailey, join me along with experts and contrarians who give you the tools to think about marketing clearly, logically, and analytically. Instead of being overwhelmed, we reduce the complexity of digital marketing to its essential simplicity, giving you a grounded, educational approach - building a solid and comprehensive knowledge that drives confidence. This is the Endless Coffee Cup.