Google just released a fat core update and all the rules you know about SEO are about to change again. As Google has already started de-indexing what they deem to be low quality sites, content auditing has never been more important. It may sound boring, but it's the process that might save you from an extinction event during the next update, or could resurrect your site if you've already been affected. Plus, it's the only process that's consistently shown results for websites affected by previous large updates like Panda, Medic, Spam and Core updates.So in this episode, we dive into what this latest core update means for SEO practices, and break down exactly what you need to do to curate content that will keep Google - and you - happy.____________________________________________A special thanks to our sponsors for this episode, Digital PR Agency, Search Intelligence.https://search-intelligence.co.uk/ ____________________________________________Full show notes:https://www.authorityhacker.com/podcasts/4-proven-steps-to-beat-google-updates/