I've been in entrepreneurship for over 8 years. And in that 8 years, I've gotten a crash course in business, complete with my fair share of triumphs and "... ah fuck"s. I want to help you avoid that or correct that within your own entrepreneurial journey, just like I always have as a fitness show. In this episode, we're talking about brand values and mission, the down side of building a business as a content creator and the dependency on one primarily person for lead gen, managing business finances, the power of observing financial trends in your business, and what happens when you try to appeal to a client that isn't your authentic ideal client archetype (and what happens when you do). I hope this helps you on your business journey, and if you aren't into business, that it gives you a peak behind the curtain of what it's like to run an online coaching business from my POV. Interested in a luxury 1:1 online health coaching experience? Look no further than FENIX ATHLETICA, where we fuse science and soul for life-long transformation (inside AND out). LMNT is LMNT is a DELICIOUS, science-based electrolyte drink mix with everything you need and nothing you don’t. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. Head to drinklmnt.com/emdunc to get a FREE variety pack with your purchase! Follow me on Instagram Follow EMBody Radio on Instagram Shop CURED NUTRITION CBD/Hemp wellness products with code EMILY.