17 min listen
How Marketers Should Approach Programmatic Advertising
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
How Marketers Should Approach Programmatic Advertising
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
12 minutes
Released:
Feb 22, 2024
Format:
Podcast episode
Description
Eric Wheeler, CEO at 33Across, explores navigating a cookieless future and programmatic advertising. As cookies become scarcer, the cost of cookied inventory will inevitably rise, making it a highly competitive market. However, amidst this change, there's a growing audience utilizing cookieless browsing, offering opportunities for marketers to access quality inventory at lower prices. Today, Eric discusses how marketers should approach programmatic advertising.Connect With:Eric Wheeler: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Feb 22, 2024
Format:
Podcast episode
Titles in the series (100)
Full-Funnel Advertising: Channel Strategy, Campaign Evaluation, & Lead Nurturing (Part 1) -- Erik Huberman // Hawke Media) by MarTech Podcast ™ // Marketing + Technology = Business Growth