"Did we just become best friends?"Alexa Cawley is one of my favourite voices in the fitness and wellness space, full-stop. From her role opening up the flagship Lululemon in NYC to overseeing 26 studios with SoulCycle as their Regional Marketing Manager, Alexa shares her journey in falling in love with fitness and wellness (despite failing gym class in high school) and the power of community mixed with brand building.Alexa is the founder of Forever Friday Consulting and the host of the Friday Society Podcast, and Prepare to be enlightened as Alexa Collie from Forever Friday Consulting graces our podcast, sharing her transformative journey from SoulCycle and Lululemon to the creation of a thriving membership platform for health and wellness entrepreneurs.For fitness studio owners and entrepreneurs seeking practical wisdom and tactics that *actually* work, this episode delivers.We cover articulating your company's core valuesLeveraging savvy tools like Zapier and FloDeskImplementing marketing sequences that resonate with customers. Building community brands and key messages that help articulate who your brand is to potential clientsThe most important things to make sure someone comes BACK to your studiWe're also popping the champagne on the TENTH round of Instructor Magic opening doors next week! Register for my upcoming webinars HERE.ALEXA'S FREEBIES + RESOURCES FOR YYC LISTENERS HEREWant to level up in 2024? Instructor Magic R10 is opening in January- join the waitlist HERE and get an exclusive discount and bonus when you enrol! Included: all of the modules, masterclasses, content, and videos inside- along with an international community of fit pros to help you level up, FILL CLASSES, and change lives.