On the sixth episode of FemInnovation, host Bethany Corbin dives into the fundamentals of user experience (UX) design with guest Theresa Neil. Theresa is the founder and CEO of Guidea, a women-owned, women-led UX consultancy with extensive product and design strategy expertise in health tech and medtech. In this episode, Bethany and Theresa explore the essentials of UX design, how femtech startups should think about product design strategy, common design mistakes for health tech companies, how to perform a competitive analysis, and an incredible sponsorship program for femtech UX design consultancy services known as Femovate! Join us for an incredible episode that will take your femtech design strategy to the next level. More about Guidea at this website. More about Femovate by Guidea at this website.More about Femovate by Guidea @LinkedIn.Connect with Our Guest, Theresa Neil: LINKEDINConnect with Our Host, Bethany Corbin:WEBSITE | LINKEDIN | TWITTER | INSTAGRAM | ADDITIONAL LINKSAdditional Resources Referenced in Episode:Check out Fable for inclusive recruiting and research at this website. Learn more about FDA requirements for breakthrough device designation at this website. Product strategy books for founders (particularly those new to creating digital products) recommended by Theresa: Inspired: How to Create Tech Products Customers Love | Start at the End: How to Build Products that Create Change| The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer FeedbackResources for competitive analysis: FemTech Landscape Report 2022 | FemTech: A Growth Industry, a Special Report 2023