Navigating the pitfalls and challenges in the femtech industry can be daunting. From raising capital (in an environment where less than 4% of research and development funding goes to women’s health) to ensuring clinical accuracy of femtech products (with studies showing that 85% of femtech apps don’t meet ORCHA’s clinical quality threshold) to negotiating contracts with payers and employers, operating in the femtech industry takes resilience and passion.  In this episode of FemInnovation, host Bethany Corbin sits down with Dr. Mitzi Krockover to discuss the evolving landscape of women’s health as it relates to funding, clinical accuracy, and business adoption. Mitzi is a fierce women’s health advocate and the Founding Medical Director of the Iris Cantor-UCLA Women’s Health Center. Mitzi also served as the Vice President of Women’s Health at Humana and is the current Managing Director of the Arizona Chapter of Golden Seeds, an angel investing network. Mitzi is the host of the Beyond the Paper Gown Podcast and serves on Springboard’s Women’s Health Executive Committee. Bethany and Mitzi discuss the barriers to clinical adoption of femtech products, how payers and employers evaluate femtech devices, the importance of advisory boards, the role of angel investors, and much more. You won’t want to miss this conversation by a powerhouse duo in women’s health! RELEVANT LINKS: More about Beyond the Paper Gown at this website.More about Mitzi Krockover at this website. Follow Beyond the Paper Gown @Instagram. Connect with Our Guest, Dr. Mitzi Krockover: LINKEDIN | INSTAGRAMFollow Our Host, Bethany Corbin: WEBSITE | LINKEDIN | INSTAGRAM | ADDITIONAL LINKS