Curious about protecting your intellectual property through trademarks but don’t know where to start? In this episode of FemInnovation, host Bethany Corbin sits down with attorney Kelli Jones to demystify the trademark process. Kelli runs her own virtual law firm focused on helping entrepreneurs legally protect their business ideas and strategies. Bethany and Kelli start with the basics by educating founders about the foundational characteristics of trademarks – including what they are and why they’re beneficial for startups. The legal duo then walks through how companies can determine whether they need trademarks, how trademarks can save startups money, common trademark mistakes, and the trademark process. Join us for an exciting episode that breaks down everything startups should know about trademarks.  RELEVANT LINKS: More about Kelli Jones Law at this website. Follow Kelli Jones Law @LinkedIn. Connect with Our Guest, Kelli Jones: LINKEDIN | INSTAGRAM Follow Our Host:WEBSITE | LINKEDIN | TWITTER | INSTAGRAM | ADDITIONAL LINKS