Determining whether and how to integrate artificial intelligence into your femtech product can feel like a daunting task. In today’s world of AI, big data, and machine learning, it can be tempting to assume that your product needs to incorporate AI to attract investment or secure a competitive advantage. While AI certainly has a place in femtech, its incorporation into your product should be deliberate and meaningful and provide recognizable value to your users. Otherwise, founders risk artificially inflating the price and complexity of their products without providing value to their consumers. In this special episode of the FemInnovation Podcast, host Bethany Corbin talks with data and AI expert Gilad Barash about how to determine whether your femtech product needs AI and whether the “sensationalization” of AI is warranted. Gilad is a data and AI strategist and analytics leader who has worked for companies at the cutting edge of data. His 15 years of using data and AI to solve complex business problems has led him to start asking the hard questions about how data affects our everyday lives and how our lives in turn create data. Gilad explores these questions through his internationally recognized podcast “Who’s Your Data?” where he interviews industry thought leaders and discusses how data and AI affect different industries as well as their influence on social change. Don’t miss this exciting episode where Bethany and Gilad dive into the data hierarchy of needs (i.e., how to think about data and AI for your startup), the biases present in AI data sets, the crucial questions that startups need to ask themselves about data and AI, and the fundamentals of generative AI. RELEVANT LINKS: More about the Who’s Your Data? Podcast at this website.Read Gilad’s Article on The Femtech Frontier: Embracing AI for Women’s Health in 2024 at this website.Sign Up for a Co-Hosted Webinar by Bethany and Gilad on AI Readiness in Femtech: Navigating the Data Hierarchy of Needs (February 21st at 12:00 pm EST). Register at this website.   Connect with Our Guest, Gilad Barash: LINKEDIN Follow Our Host, Bethany Corbin: WEBSITE | LINKEDIN | INSTAGRAM | ADDITIONAL LINKS