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AI-powered digital marketing without the use of cookies or personal information! All with Nadia Gonzalez, CMO for Scibids.

AI-powered digital marketing without the use of cookies or personal information! All with Nadia Gonzalez, CMO for Scibids.

FromMaking Data Simple


AI-powered digital marketing without the use of cookies or personal information! All with Nadia Gonzalez, CMO for Scibids.

FromMaking Data Simple

ratings:
Length:
43 minutes
Released:
Dec 28, 2022
Format:
Podcast episode

Description

Marketing fundamentals to AI-powered digital marketing without the use of cookies or personal information. All with Nadia Gonzalez, CMO for Scibids. See white paper for additional technical detail.01:42 Meet Nadia05:15 Marketing Today15:41 The Founding of Scibids16:32 Cookies. What's changed?17:44 Consumer Targeting Era Over?20:07 Marketing Tomorrow26:06 First Party Data & Contextual Signals29:25 Beware of the Walled Garden31:56 Scibids Differentiation35:52 Scibids. What's in a Name?38:56 Machiavelli for WomenLinkedIn: linkedin.com/in/nadia-gonzalez-00b82a3Twitter: @nadia_gonzalezzWebsite: https://scibids.com/White Paper: https://go.scibids.com/ai-privacy-and-the-future-of-digital-marketingWant to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.
Released:
Dec 28, 2022
Format:
Podcast episode

Titles in the series (100)

Hosted by Al Martin, WW VP Account Technology Leaders at IBM. Making Data Simple provides the latest thinking on leadership, big data, A.I., and the implications for the enterprise from a range of experts.