Many entrepreneurs assume that the Titanic sunk because it hit a single iceberg. But the truth is that the Titanic’s fate was the result of a series of missteps and misguided choices that prevented the ship from recovering once it struck the iceberg. The failure of many startups can be viewed similarly – there’s never just one thing that sinks a startup. Rather, startup failure is the result of choices, debt, and spending over time, with such decisions accumulating to prevent success when a future roadblock is encountered. It’s why up to 90% of startups fail. In this episode of the FemInnovation Podcast, host Bethany Corbin sits down with Drs. Todd and Kim Saxton to discuss the Titanic effect and how startups can successfully navigate the uncertainties that threaten to pull their businesses under. Todd and Kim are award-winning professors at Indiana University’s Kelley School of Business and have made it their mission to help startup founders and investors navigate the icebergs that so often sink startups in their early stages. Kim and Todd have advised, helped launch, and invested in hundreds of startups spanning life sciences, software, sports, consumer products, and services. If you’re a startup company, you won’t want to miss their incredible perspective on how to navigate the oceans of debt that startups accumulate.   RELEVANT LINKS: More about Todd Saxton at this website. More about Kim Saxton at this website. Read The Titanic Effect: Successfully Navigating the Uncertainties that Sink Most Startups.  Connect with Our Guest, Todd Saxton: LINKEDINConnect with Our Guest, Kim Saxton: LINKEDIN Follow Our Host, Bethany Corbin:WEBSITE | LINKEDIN | INSTAGRAM | ADDITIONAL LINKS