At 26, Eric’s career dictated his life. He worked set hours, dressed the part, followed a schedule dictated by others and he didn’t really exercise. He traded his time for money, and cared deeply about the public perception of success. But he was miserable. Now at 43, Eric’s life dictates his career and he gets to live his best day ever, every day. Eric is a hybrid athlete (5x Ironman and counting), an angel investor, serial entrepreneur, and brand builder, who specializes in scaling early-stage consumer and wellness brands. Eric works to build, grow, and evolve businesses in the health + wellness space with brands including Ten Thousand, Slate, Ice Barrel, SISU, HVMN, The Normal Brand, Blokes, MASA Chips, Kane, Flux, GORUCK, Kreatures of Habit, and more. He has partnered with some of the biggest names and brands to help them launch, scale, and exit. Key Points • Life's imbalance can lead to fulfillment • Ironman training teaches balance lessons • Burnout and learning when to delegate • Slowing down boosts productivity • Crafting the perfect day for success   Best Quotes 04:16 - 04:25 • "I realized that like, I'm having fun. It's, it's fun. I'm not out of balance in a way where I'm like, my job sucks, my relationship suck, my life sucks." 12:10 - 12:28 • "So we set up a kind of a social wellness house in Austin. We arrived there on November 1st home base for us is Denver, Colorado. So we arrived there on November 1st, and the day we arrived, we set up a sisu sauna, we set up ice barrels and we set up this big product display." 13:14 - 13:25 • "I'm hitting the gas and then I hit the brakes and, you know, that's kind of how the months flow oftentimes for me too is I'm hitting the gas for several months and then I, I pump the brakes a bit." 17:47 - 17:56 • "My, I generally reserve my CrossFit session, which is the hardest training. I'll do that day for the morning and then afterwards I know my mind is gonna be on fire, I'm gonna be sharp, I'm gonna be energized." 32:15 - 32:24 • "The beautiful thing about the internet is it allows for compound interest much easier than, you know, a brick and mortar store in a town."   For more about Eric: https://erichinman.com/