In this week’s episode, I am joined by Lee Benson! Lee Benson is the business scaling master who grew his first company, Able Aerospace from 3 to 500 employees with 15 consecutive years of 20 percent compounded average annual growth before his exit of 9-figures. Now, he is on a mission to equip parents with a simple roadmap to help their kids understand finances and value, in his brand new book Value Creation Kid. Lee is also the WSJ, Amazon and USA Today Bestselling Author of Your Most Important Number.   Key Points: • Value creation in family talks • Gravy Stack Method: A family blueprint • The Importance of Healthy Struggles • The powerful tug of intrinsic motivation • Value creation's critical role in society   Best Quotes: 05:17 - 05:25 • "I always encourage parents to start with what would the ideal launched high school, graduating senior into adulthood look like?" 05:26 - 05:35 • "In the Gravy Stack book that we have here, a value creation kid, and the subtitle is really important, the healthy struggles that your children need to succeed." 05:41 - 05:50 • "You could, you could call it operationalizing value creation in the family to step by step, you know, walk them through becoming these amazing adults over time." 31:30 - 31:40 • "But wow, I really admire how close and loving your family is in the emotional energy when I come over to, for, you know, a barbecue in the backyard." 40:20 - 40:23 • "And the kids today are gonna be running the world that I age out in." 44:14 - 44:25 • "I believe that everybody does what's in their own best self-interest, whether it's for this life or the next, I think everybody does. So by definition everyone is selfish, but are you win-win selfish or are you win-lose?"