Today, Sara Gross is joined by Atsuko Tamura, former president of Seatlle-based Oiselle, a women’s running apparel company. They discuss:How her upbringing as a first generation Japanese immigrant shaped her personality and work ethicWhat qualities she carries with her today as a former competitive swimmerHer background in the outdoor industry from cashier to Senior Vice President of Strategy, Marketing, Communications, and Public Affairs at REIHer tenacity to find a way to get what you want (even if it means writing your own job description!)Spotting potential in others and nurturing talentAnd, as president of Oiselle (until February 1st!), Atsuko also highlights the importance of women-led and women-owned brands and the impact of sports on personal growth.As she says, “When women’s hearts are full, they build community. They go out, they gather, and they grow.”As Atsuko demonstrates, women have the power to transform communities and lives.And that can change the world.Register for the Navigate Your Menopause Course (thru 2/5/24): https://www.feistymenopause.com/navigate-menopause Sign up to Receive The Feist Newsletter:https://www.womensperformance.com/the-feist Follow us on Instagram:@feisty_womens_performance Feisty Media Website:https://livefeisty.com/ https://www.womensperformance.com/ Support our Partners:MOTTIV: Get two months of full premium access with the code FEISTY at mymottiv.com PILLAR Performance: Use the code SARA for 15% off your first purchase at thefeed.com/PILLAR. If you are outside the US use the same code, SARA at pillarperformance.shop.