Avron Rubin is founder and CEO of ClarityMulti, a platform to help aesthetic clinics of every size manage their data better......and use it to create a more personal, welcoming experience for their patients.In this episode, he shares some simple ways you can use data to run your clinic more efficiently and to grow faster (even if you’re not that interested in technology and the very concept of “managing data” scares you!)Avron was previously general manager of The Facial Rejuvenation Clinic (now Rejuvenation Clinics of Australia), the largest medical cosmetic clinic in the Southern Hemisphere. We discussed how he helped build this mammoth clinic and some of the lessons he learned along the way.He struggled to find a platform that fulfilled the clinic’s needs both for practice management and marketing - and the idea for ClarityMulti was born.PLUS we discussed:>> The most useful data to collect if you’re a smaller clinic>> How to use your tech as an “early warning system” to alert you of potential problems with patients>> How to get staff to engage with your technology (2 ways)>> Why your marketing platform and patient CRM must be linked>> How to use tech to provide a smoother patient journey >> Why you should hire an outsourced IT expert to manage your systems>>  How growing clinics can be hampered by the way they did things in the past - and how to let go of legacy issues>> The most important lesson smaller clinics can learn from The Facial Rejuvenation Clinic’s success>>  How he would market a clinic in a way that stands out, if he were just starting up...And more. Resources mentioned in this podcast:ClarityMulti website: http://claritymulti.com/Connect to Avron Rubin on LinkedIn: https://www.linkedin.com/in/avronrubin/Rejuvenation Clinics of Australia: https://www.rejuvaustralia.com.au/Discover the 4 pillars of Aesthetic Immersion Marketing: https://www.aestheticimmersionmarketing.com/