And she did it all in the most unusual way…  …By targeting a niche that many clinics ignore completely – younger patients!  Find out how she carved out this niche in a very crowded market – and how you can do the same. And hear all about her extraordinary social media strategy, which has been one of the drivers of her success!Also in this episode: >> 3 reasons why young people are agreat niche to target (The money they spend is only part of the story)>> How to successfully target male patients – another niche Kerry has conquered >> How to use TikTok and influencers to dominate social media – and drive lots of new business>> How to find up-and-coming social media influencers and build effective relationships with them>> Why you should delegate your social media activity to younger staff, even if you think you’re a social media expert>> The secret to great before-and-afters (Kerry’s social media experience has helped with this)>>  The giveaway that you’ve niched your clinic too narrowly (Yes, it happens) >> Why branding is one of the first things you should consider when opening a new business - and why Kerry spent a small fortune on a new logo >> How to build joint ventures that encourage partners to refer business to you>> How to discuss money with patients during these difficult times. And how to get your patients to spend more without frightening them>> How to deal with making more money than you ever expected – A frank conversation about financial expectations, when you struggled early in lifeResources mentioned in this episode:Kerry Hanaphy website: www.kerryhanaphy.comKerry Hanaphy Instagram page: www.instagram.com/kerry.hanaphy/Kerry Hanaphy Facebook page: www.facebook.com/KHLSWS/