How To Optimize Your Process To Add Value and Increase Client Retention (Online Trainer Show #22) Jonathan, Ren, and Carolina aren’t sure what “optimization” even is; but they know you need it for your business. In this episode, they’ll define “optimization,” and discuss why it can be so effective. With a few simple tips, you can learn to anticipate your clients’ needs and become proactive in your business’s client retention. Knowing where your client may be emotionally on their journey is a great way to optimize your business with a few simple but well-timed communications. Avoid frustrated clients asking for their money back because they made a typo! Also in this episode: Ren has something to say about people being polite in online social groups.   In This Episode: What really chaps Ren’s hide? [0:17] The 1 trick Carolina found for keeping mosquitoes at bay [8:31] What is optimization and how does it add value? [11:15] Ways to get started with optimizing your business [13:45] Keeping new sign-ups feeling positive about the process [25:37]   “Be smart, be professional - but make it simple.” - Carolina Belmares   Why you need to optimize your business You can make more money with very little time and effort. Optimizing your business means adding value for your clients, whether that’s anticipating their needs or effective communication.   Ways to optimize Let your clients know how to get in touch, and with whom, if there is a problem. Be specific and proactive in your communications. Learn what a typical client’s emotional cycle looks like so you can anticipate their needs.   Optimization should be invisible Good service for your clients should flow so smoothly that they don’t even realize it’s happening. Take preventive action. You won’t know it’s working because you’re dealing with problems before they arise.   SPONSORS   Get started TODAY with the world-leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy: https://onlinetrainer.com/academy   Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - https://onlinetrainer.com/ptd   YouTube - https://www.youtube.com/user/JonGoodmanPTDC