When you just want to help people get healthier, it's hard not to get lost in the crowd of other coaches. You don't have to be the biggest, strongest, most fit to stand out. Standing out is easier, and more fun, than you might think. Engineering your product for your specific person When you don't stand out in the fitness space The 10% rotation rule for your content and how to build trust with Easter eggs -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.) HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.