26 min listen
379: Pipeline Playbooks for Peak Performance
379: Pipeline Playbooks for Peak Performance
ratings:
Length:
36 minutes
Released:
Jan 12, 2024
Format:
Podcast episode
Description
Ready, set, drive pipeline! That's the battle cry for B2B CMOs, where driving growth from day one is a given—and consistently delivering on that promise is non-negotiable. This episode zooms in on the tactical prowess of three CMOs who have turned pipeline playbooks into a science. Tune in to hear wisdom from proven pros: Kathie Johnson of Sitecore, Joshua Leatherman of Service Express, and Gary Sevounts of Malwarebytes. They'll delve into the critical assessment of a company’s current state and how to craft dynamic pipeline playbooks that not only meet targets but exceed them. Expect to walk away with a playbook of your own, filled with actionable tactics and hard-earned wisdom. Are you ready to escalate your pipeline strategy? Get this conversation in your ear buds! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
Released:
Jan 12, 2024
Format:
Podcast episode
Titles in the series (100)
6: RTU: Rebranding via Employees - Guest, Gina McDuffie, CMO of VER: How to Get Your Employees Excited About Your Evolved Brand by Renegade Marketers Unite