28 min listen
From data collection to data connection: Reinventing pharma’s commercial model
From data collection to data connection: Reinventing pharma’s commercial model
ratings:
Length:
42 minutes
Released:
Jan 11, 2024
Format:
Podcast episode
Description
How can pharma use AI and other technology to deliver a better customer experience? Maria Whitman and a panel of ZS experts discuss pharma’s next-generation commercial model. Carolyn Morrow, Namita Powers, Srihari Sarangan and Karthik Sourirajan talk about how pharma can create behavior-changing, personalized customer engagement at scale and how companies will need to rethink data collection to achieve data connection.
Released:
Jan 11, 2024
Format:
Podcast episode
Titles in the series (21)
The future of healthcare: Distributed, digitally enabled and decentralized with Shantanu Nundy by Transforming Biopharma