How can healthcare and biopharma meet patients where they are? Maria Whitman interviews Oya Gilbert, a podcaster and patient advocate, about his journey as a multiple myeloma patient. They also talk about Oya’s work with the Health, Hope and Hip-Hop Foundation, which aims to use hip-hop culture to promote health literacy in underserved communities. Covering the importance of authenticity and trust in healthcare, as well as the need for education and empowerment for patients, this conversation highlights the importance of understanding each individual’s unique experience and addressing their specific needs.