Madhavi Ramakrishna, global vice president and chief digital officer of commercial, GSK, is passionate about data and technology. A former executive in broadcast media, she’s now at the forefront of adopting analytics to drive commercial success in biopharma. In this episode, she shares her definition of digital transformation and discusses the biggest opportunities she sees for innovation in pharma’s commercial model. She also discusses what pharma can learn about digital success from companies like Nike and Apple, how pharma can best realize generative AI’s potential and her vision of what successful digital transformation in pharma might look like.