Welcome to our series of bite-sized episodes featuring favourite moments from the Leading for Business Excellence podcast series.In this minisode, we're joined by Katie Evans, Chief Marketing Officer at Burger King UK, as she shares her strategy for communicating to both employees and customers, emphasising the importance of transparency and understanding.Listen to the full episode here: https://pmi.co.uk/knowledge-hub/leading-for-business-excellence-podcast-episode-2-driving-customer-focused-performance-improvement-with-katie-evans-cmo-burger-king/