33 min listen
Sound Bites! My 1:1 With Westwood One’s Head of Insights Pierre Bouvard
Sound Bites! My 1:1 With Westwood One’s Head of Insights Pierre Bouvard
ratings:
Length:
35 minutes
Released:
Dec 1, 2023
Format:
Podcast episode
Description
My guest this week is Pierre Bouvard, Chief Insights Officer for Cumulus Media and Westwood One. He leads their audio active group of media and creative advisory service and works with both national brands and agencies to craft targeting and measurement solutions. Prior to his current role, Pierre was SVP at TiVo Research and Analytics, where he led cross media and measurement engagements for Procter & Gamble and Comcast.
Released:
Dec 1, 2023
Format:
Podcast episode
Titles in the series (38)
She’s got the rite stuff. My 1:1 with Jeanniey Walden, CMO of Rite-Aid & Thrifty Ice Cream & host of Liftoff by The CMO Whisperer