36 min listen
My Zero Moment of Truth With Jim Lecinski
ratings:
Length:
34 minutes
Released:
Oct 27, 2023
Format:
Podcast episode
Description
Back in 2011, Jim Leschinsky, while working at Google, coined a phrase; Zero Moment of Truth. He would later write the book, Winning the Zero Moment of Truth. It was then and is still today a seminal book in the world of marketing. Jim's gone on to become an Associate Professor of Marketing at Northwestern University.
Released:
Oct 27, 2023
Format:
Podcast episode
Titles in the series (38)
Building one of the world's most recognized brands was music to his ears – Evan Greene, Former CMO, The Grammy Awards by The CMO Whisperer