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The bigger story behind 3rd party cookie deprecation & what it means for marketers

The bigger story behind 3rd party cookie deprecation & what it means for marketers

FromThe CMO Whisperer


The bigger story behind 3rd party cookie deprecation & what it means for marketers

FromThe CMO Whisperer

ratings:
Length:
40 minutes
Released:
Feb 2, 2024
Format:
Podcast episode

Description

 My guest this week is Richard Howe. Richard is an accomplished entrepreneur, tech executive and board member. He served as a senior executive at FinTech innovator, Fair, Isaac and Company, the inventor of the FICO score, which profoundly changed the way credit worthiness is evaluated. He was also chief strategy officer at Axiom, the inventor of direct to consumer data based marketing. Richard is currently the chairman and CEO of Innovo, a market leader in artificial intelligence, aligning and delivering consumer oriented product and brand messaging strategies online based on powerful, anonymous, and proprietary consumer intent data, for agencies, advertisers, and partners.
Released:
Feb 2, 2024
Format:
Podcast episode

Titles in the series (35)

The CMO Whisperer, hosted by Steve Olenski, is dedicated to those who keep it real in AND out of the world of marketing. From others in the C-suite to agency leaders to editors of publications and on and on, this show is for them and about them.