43 min listen
The bigger story behind 3rd party cookie deprecation & what it means for marketers
The bigger story behind 3rd party cookie deprecation & what it means for marketers
ratings:
Length:
40 minutes
Released:
Feb 2, 2024
Format:
Podcast episode
Description
My guest this week is Richard Howe. Richard is an accomplished entrepreneur, tech executive and board member. He served as a senior executive at FinTech innovator, Fair, Isaac and Company, the inventor of the FICO score, which profoundly changed the way credit worthiness is evaluated. He was also chief strategy officer at Axiom, the inventor of direct to consumer data based marketing. Richard is currently the chairman and CEO of Innovo, a market leader in artificial intelligence, aligning and delivering consumer oriented product and brand messaging strategies online based on powerful, anonymous, and proprietary consumer intent data, for agencies, advertisers, and partners.
Released:
Feb 2, 2024
Format:
Podcast episode
Titles in the series (35)
The power of listening to lead, the benefit of a successful failure & more – Doug Zarkin, Award Winning CMO by The CMO Whisperer