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    From McKinsey to Aetna to Harvard Business School, my 1:1 with David Edelman

    From McKinsey to Aetna to Harvard Business School, my 1:1 with David Edelman

    FromThe CMO Whisperer

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    From McKinsey to Aetna to Harvard Business School, my 1:1 with David Edelman

    FromThe CMO Whisperer

    ratings:
    Length:
    45 minutes
    Released:
    Sep 15, 2023
    Format:
    Podcast episode

    Description

    My guest today is David Edelman. David's the former CMO of Aetna, and he's currently a senior lecturer in marketing at Harvard Business School. I've known David well over 10 years and we had an absolutely fascinating conversation focussing initially on AI and and the customer experience.One of David's recent HBR articles was "Customer Experience in the Age of AI" which are two topics that are very near and dear, at least they should be, for every marketer of the world. I hope you enjoy my conversation.Links
    David's LinkedIn
    Steve's LinkedIn
    Released:
    Sep 15, 2023
    Format:
    Podcast episode

    Titles in the series (38)

    The CMO Whisperer, hosted by Steve Olenski, is dedicated to those who keep it real in AND out of the world of marketing. From others in the C-suite to agency leaders to editors of publications and on and on, this show is for them and about them.