In this episode, Steve Fretzin and Diane DiResta discuss:The value of speaking both in person and virtually.Common mistakes lawyers make when speaking.Understanding your audience.What to do when you’re nervous (and why those nerves are selfish). Key Takeaways:Fit is often about culture, not about a skill mismatch.It doesn’t matter if you are a fast speaker, you want to leave space in between - remember the pause. That is where the information you are sharing is going to land with the audience.Speaking is 90% preparation and 10% delivery - the price you charge is for more than the 1 hour of your time to give the presentation.Group things into 3 - it is more memorable. Stories also are memorable and touch the heart. "Speaking is one of the most powerful and cost-effective marketing tools you can have.  It's like test driving a car, they get to see you in action." —  Diane DiRestaGet a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Get Visible: https://www.getvisible.com/ Episode References: Gladden Longevity Podcast - https://gladdenlongevity.com/podcast-episodes/ About Diane DiResta: Diane DiResta, CSP, is Founder and CEO of DiResta Communications, Inc., a New York City consultancy serving business leaders who deliver high-stakes presentations— whether one-to-one, in front of a crowd, or from a virtual platform. DiResta is the author of Knockout Presentations: How to Deliver Your Message with Power, Punch, and Pizzazz, an Amazon.com category best-seller, and has spoken on 4 continents. She works with lawyers and leaders to speak with confidence, clarity, and exude executive presence. Diane is Past President of the NYC chapter of National Speakers Association and former media trainer for the NBA and WNBA. She was featured on CNN, and quoted in the NY Times, Wall Street Journal, London Guardian, and Investors Business Daily, and Bloomberg radio. Diane is a Certified Speaking Professional, a designation held by less than 12% of speakers nationwide. She is a Certified Virtual Presenter. And her blog, Knockout Presentations, made the Top 50 Public Speaking blogs. Diane is Past President of the NYC chapter of National Speakers Association and former media trainer for the NBA and WNBA. She was featured on CNN, and quoted in the NY Times, Wall Street Journal, London Guardian, and Investors Business Daily, and Bloomberg radio. Diane is a Certified Speaking Professional, a designation held by less than 12% of speakers nationwide. She is a Certified Virtual Presenter. Her LinkedIn Learning course Speaking Confidently and Effectively made the Top 20 Most Popular courses for two consecutive years. Connect with Diane DiResta:  Website: https://www.diresta.com/Book: Knockout Presentations: How to Deliver Your Message with Power, Punch, and PizzazzLinkedIn: https://www.linkedin.com/in/dianedirestaLinkedIn: https://www.linkedin.com/company/diresta-communications-inc-Twitter: https://twitter.com/speakingproFacebook: https://www.facebook.com/diane.diresta/Instagram: https://www.instagram.com/dianediresta Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.